Aequalis
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“The Ideas Suite team outlined a very transparent public relations plan over 13 weeks – and we have been delighted with the results. Both the volume and profile of the “media hits” have been fantastic. In the first 13 weeks, we have had two television appearances, a radio interview, and dozens of newspaper and magazine stories, including BRW.” Simon Boulton, Director, Aequalis Consulting |
Aequalis Consulting is a highly respected Sydney-based accounting and finance recruitment practice. It provides tailored strategies for small-to-medium and top-tier enterprises across a diverse range of industries to attract and retain the most talented professionals in the market, from CFOs to operational accounting roles.
Aequalis approached The Ideas Suite to increase awareness of its brand name among its target market in Australia by deploying a PR campaign that largely comprises media relations.
Strategy
With the recruitment industry receiving a large amount of consistent media coverage, The Ideas Suite’s PR approach was to develop original news hooks through Aequalis-generated surveys.
The Ideas Suite also leveraged Aequalis’ 45 years of combined recruitment experience by securing regular columns for its directors in major media.
Results
In the first three months of PR, The Ideas Suite secured the Aequalis brand name in 32 media stories, including BRW, Daily Telegraph (twice), Sky Business News (twice), Weekend Australian, Herald Sun, Adelaide Advertiser, CEO Online, Recruiter Daily and National Accountant.
The editorial reached an audience of more than 5,300,000.
After 12 months, The Ideas Suite secured more than 110 media stories, which have reached a total audience of more than 10 million and generated $850,000 worth of advertising value.
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| Sky Business News 20 APR 2009 | Adelaide Advertiser 30 MAR 2009 |
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| Daily Telegraph 18 APR 2009 | BRW 2 APR 2009, page 1 |
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| BRW 2 APR 2009, page 2 | Herald Sun (Melbourne) 18 APR 2009 |
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| Weekend Australian 25 APR 2009 | MX Sydney 17 APR 2009 |
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| MX Sydney 8 MAY 2009 |
