Who better to run your media campaign than a journalist?
Having worked inside the media, we know:
- how newsrooms operate
- how to plan your media strategy to ensure a high success rate
- how to get your brand in front of the media
- what editors look for in a story
- when not to pitch a story
- how your product or service fits into consumer trends and news
- how your message might be received by particular publications.
All of the above factors ensure you get value from your PR campaign.
Looking for value for money?
While we think big, The Ideas Suite started small: we forged our reputation by successfully carrying out PR for a range of businesses with tiny budgets. As a result, we can deliver results without relying on costly events.
The benefit to small businesses is that our service is affordable. Large organisations – which can often find it more challenging to get exposure – can rest assured that we have the knack for securing outcomes. Allow our clients to tell you more >>
Want big, creative thinkers?
Our name underlines the importance of ideas in any effective communication campaign. The best ideas are those that can be easily implemented within a campaign, resonate with audiences, and don’t cost a mint. In our work, we’ve brought on TV personalities, NSW Rugby League teams, national sporting identities and popular children’s characters. While we don’t rely on events to gain coverage, we have hosted both intimate and large events that have generated media exposure – and all at a low cost.
Need an eye for detail?
Public relations is detail oriented. There are so many factors that contribute to the success of a campaign – from the correct contacts on a database, to the wording of your message, to the timing of a story, to event management.
At The Ideas Suite, we pride ourselves on being organised and detail-focused. We plan our campaigns carefully and consult with our clients at every stage. We ensure key messages, databases, media kits and run sheets are checked and double checked. This way, our clients can rest assured knowing their brand, business or personal profile is in capable hands.
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