BidHere
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“The Ideas Suite is one of the few PR companies we work with, and I must insist they are a team of very hardworking people. I’ve never heard ‘This can’t be done’. They’ve added a lot of value to our site and work closely with us on every single thing we have on mind. One of the best in Australia!” Rick Day, CEO |
BidHere.com is a pay-per-bid auction site where brand new products fall under the auction hammer everyday and sell for prices that can only be described as totally mad. Launched in October 2009, with a presence in Australia, the US, NZ, UK and Germany, BidHere has experienced rapid growth, with at least 1200 new users joining daily.
The Ideas Suite was enlisted to assist with BidHere’s marketing strategy and help generate traffic to the website through ongoing PR.
Strategy
In the first three months of PR, The Ideas Suite focussed on a media relations campaign using case studies, promotions, and celebrity spokespeople.
Results
Media coverage included Today Tonight, Herald Sun, Daily Telegraph, Sydney Morning Herald, West Australian, WSFM, Marie Claire and Zoo Weekly. Media promotions were secured with major women’s and men’s magazines.
In the first three months, the PR secured more than $1.1m in editorial value and reached an audience of more than 11 million.
Some recent media stories:
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| HERALD SUN 23 NOV 2009 | Real Living 10 MAR 2010 |
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| TODAY TONIGHT, 27 NOV 2009 | DailyTelegraph.com.au, 16 DED 2009 |
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| DAILY TELEGRAPH 16 DEC 2009 |
