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| Testimonials |
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"The Ideas Suite has built MacroPlan's national brand status in just six months. The results have been quite remarkable."
MacroPlan Australia
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"The Ideas Suite is a team of very hardworking people. I've never heard 'This can't be done'. They've added a lot of value to our site and work closely with us on every thing we have on mind. One of the best in Australia!"
BidHere
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"I had heard very good things about The Ideas Suite and ever since deciding to go ahead with their PR services, we have not been disappointed. I highly recommend them to anyone looking for a hardworking PR company that gets excellent results."
Laing+Simmons Coogee/Clovelly
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BidMyLoan
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“I enjoy working with a PR team that’s fast and nimble, is always available, has an in-depth understanding of the media, and is consistently professional.”
Declan Murphy, CEO, BidMyLoan |
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| BidMyLoan is the first home-loan service of its kind in Australia: an online marketplace where lenders bid for consumers’ mortgages. BidMyLoan approached The Ideas Suite to launch its brand in Australia – and generate sales leads – through an ongoing PR campaign, particularly media relations. |
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Strategy
The strategic public relations approach was to generate awareness of the benefits of using BidMyLoan through the voices of its own customers. Secondly, The Ideas Suite sought to increase the credibility of the service by leveraging the CEO’s home-loan expertise. A third PR approach was to establish BidMyLoan as a service in touch with the needs of property buyers by disseminating information on buyer attitudes about home loans. |
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Results
The Ideas Suite produced outstanding PR results – not only in media coverage, but also in direct sales. In the first three months of PR activity, The Ideas Suite secured more than 45 media stories, with BidMyLoan reaching an audience of more than 21,000,000.Media coverage included the Daily Telegraph, Sun-Herald, Sunday Age, A Current Affair, Extra (Channel Nine), Sky Business News, the West Australian, Courier-Mail, Sunday Mail and Sydney Morning Herald.Examples of outstanding sales leads generated from the PR include a story in the Daily Telegraph generating more than 5000 website visits, and a story on A Current Affair generating more than 15,000 website visits. |
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| Examples of media coverage: |
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| Latest News |
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New clients at The Ideas Suite |
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Five new clients have joined The Ideas Suite stable. |
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Join The Ideas Suite team |
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If you’re a consultant with 2+ years experience in an agency environment, we’d love to hear from you. |
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2010 internship program |
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The Ideas Suite is currently offering internships to third year communications students, or new graduates. |
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| Latest Tweets |
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03/10/2010
10:42 AM
theideassuite: New client: Starr Partners Real Estate - greater western Sydney's oldest and largest franchise http://bit.ly/cn3tH5 |
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03/05/2010
11:05 AM
theideassuite: The Melbourne Journey Intensive is this weekend! Book your tickets now http://bit.ly/cx1A6r for more info visit http://bit.ly/cVfUHm |
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03/03/2010
02:30 PM
theideassuite: 'Decorate Your Wedding with Sophistication' in Bride's Diary http://bit.ly/d743wY featuring PartyLite's Customisable Tealight Centrepiece |
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03/03/2010
10:38 AM
theideassuite: The Melbourne Journey Intensive Weekend is just 3 days away! For more info and tickets, visit http://tinyurl.com/thejimelbourne |
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