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BidMyLoan
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"I enjoy working with a team that’s fast and nimble, is always available, has an in-depth understanding of the media, and is consistently professional."
Declan Murphy, CEO, BidMyLoan |
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| BidMyLoan is the first home-loan service of its kind in Australia: an online marketplace where lenders bid for consumers’ mortgages. BidMyLoan approached The Ideas Suite to launch its brand in Australia – and generate sales leads – through an ongoing media relations campaign. |
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Strategy
The strategic approach was to generate awareness of the benefits of using BidMyLoan through the voices of its own customers. Secondly, The Ideas Suite sought to increase the credibility of the service by leveraging CEO Declan Murphy’s home-loan expertise. A third approach was to establish BidMyLoan as a service in touch with the needs of property buyers by disseminating information on buyer attitudes about the home loan market. |
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Results
The Ideas Suite produced outstanding results – not only in media exposure, but also in direct sales. In the first three months of PR activity, The Ideas Suite secured more than 45 media stories, with BidMyLoan reaching an audience of more than 21,000,000.
Media outlets included the Daily Telegraph, Sun-Herald, Sunday Age, A Current Affair, Extra (Channel Nine), Sky Business News, the West Australian, Courier-Mail, Sunday Mail and Sydney Morning Herald.
Examples of outstanding sales leads includes a story in the Daily Telegraph generating more than 5000 website visits, and a story on A Current Affair generating more than 15,000 website visits. |
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| Some recent media stories: |
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Latest News |
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New clients at The Ideas Suite |
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Five new clients have joined The Ideas Suite stable |
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Join The Ideas Suite team |
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If you’re a consultant with 2+ years experience in an agency environment, we’d love to hear from you. |
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2010 internship program |
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The Ideas Suite is currently offering internships to third year communications students, or new graduates. |
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Testimonials |
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“I strongly recommend The Ideas Suite to any organisation which is serious about obtaining excellent publicity.”
Pedestrian Council of Australia
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“I enjoy working with a team that’s fast and nimble, is always available, has an in-depth understanding of the media, and is consistently professional.”
BidMyLoan
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“The volume and profile of the media has been fantastic. In the first 13 weeks, we have had two television appearances, a radio interview, and dozens of newspaper and magazine stories, including BRW. We were pleasantly surprised.”
Aequalis Consulting
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"Thoroughness, likeability, organisation, persistent follow-through... and that's just the foundation.”
Wellness Coaching
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