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Highly targeted media list or broad list?

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A comprehensive, targeted and up-to-date media list is the foundation for any PR campaign that focuses on media coverage. A media list doesn’t begin with the media contacts – you...

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Guide to getting started on the speaking circuit

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If an important part of your PR is to showcase your knowledge and expertise in front of a business audience, then speaking engagements can be an important part of your...

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Could bylined articles help meet your PR goals?

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Bylined articles (or, even better, a regular column) in well-known target publications are an attractive PR tactic for many businesspeople, and for good reason: Bylined articles help grow your personal...

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Media angles that raise positive brand awareness and leads

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A good public relations team will work closely with a brand or organisation to ensure its objectives are met every step of the way. Two of the most common reasons...

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