Our Work

WhistleOut

WhistleOut is a recognised Australian comparison website, offering the most tailored comparisons for mobile phone and broadband plans, mortgages, credit cards and more. Designed to empower consumers, WhistleOut evaluates complex products and services in a simple way. WhistleOut finds the best-fit product, plan or service for customers and not just the cheapest price.

In the first four months of PR, The Ideas Suite developed a media relations campaign to garner audience awareness and education around new product comparisons for internet, mobile phones and credit cards, including analysis at different price points, and leveraged its director as a consumer spokesperson and market expert.

Strategy
In the first four months of PR, The Ideas Suite focused on a media relations campaign using new product comparisons, analyses at different price points and leveraging its director as a consumer spokesperson for internet, mobile phones and credit cards.

Results
The Ideas Suite achieved widespread media coverage, including spokesperson interviews on Sky Business and ABC News 24, and radio appearances on 2UE, 2GB and ABC Radio National. Print media was equally successful with editorial features in Sydney Morning Herald, The Australian Financial Review, Herald Sun and more. WhistleOut comparisons are regularly featured on news.com.au, Fairfax Digital and leading technology and news websites. In the first three months, editorial coverage reached a (repeat) audience of 13 million with an advertising value of $217,387, and a (repeat) online audience of more than 17 million.

 

Articles

Herald Sun