“Julia got me some amazing PR results in the first month of my hiring her. I saw the results immediately on my website and the phone rang within days. I now see public relations as an essential investment for my business and have received many times the return on what I have spent.”
Chris Gray, CEO, Empire
Chris Gray is a property expert, investor and CEO of property portfolio company Empire. He is also a qualified chartered accountant, buyers agent and mortgage broker. Chris enlisted The Ideas Suite to raise his profile and increase awareness of Empire among property investors and home buyers, through ongoing public relations.
Strategy and results
Through a targeted media relations strategy, The Ideas Suite leveraged Chris’s property investing expertise in the media which culminated in Chris being offered the anchor role on Sky Business News Channel’s Friday night segment, Your Money, Your Call, as well as a judging role on Network Ten’s The Renovators. Chris was also offered his own column – dubbed ‘The Buying Guy’ – in News Ltd newspapers.
Coverage in other media outlets included A Current Affair, Today Tonight, 60 Minutes, Sunday Telegraph, Sun-Herald, The Age, Sunday Times, Sunday Mail, West Australian, Adelaide Advertiser, Courier-Mail, AFR Smart Investor and Australian Property Investor.
Beyond media coverage, The Ideas Suite focused on securing speaking opportunities for Chris and forming relationships with third-party organisations. The Ideas Suite has now been Chris’s incumbent PR agency for more than 6 years.