Comparethemarket.com.au is Australia’s most recognised comparison website, comparing more than 100 brands across insurance, home loans, energy and petrol. It’s a completely free service enabling Australians to make purchasing decisions with greater knowledge, confidence and savings.
The Ideas Suite was briefed to help grow the Comparethemarket.com.au brand in the Australian media landscape, to drive website traffic and comparisons and to boost SEO. The Ideas Suite used data from Comparethemarket.com.au to establish the brand as a thought leader, generating creative story angles, educating consumers and securing stand-alone stories in major personal finance print and online media. Creating a strong television presence through brand spokespeople was also an objective.
In the first three months alone, The Ideas Suite generated 92 media stories, including 11 major television pieces. Highlight coverage included Channel Nine News, Today, Network 10 News, Channel 7 News, The Australian, news.com.au, Sydney Morning Herald, and The Daily Telegraph. Coverage reached a (repeat) audience of 26.6 million.