Herbalife is a global nutrition company that offers nutrition, weight-management, energy, sports and personal care products and programs for consumers and athletes. The Herbalife Family Foundation improves the lives of children around the world by supporting charities that improve children’s nutrition. Herbalife commissioned The Ideas Suite to promote its annual Herbalife Family Foundation Bike Ride – a charitable initiative that saw 17 cyclists take part in a 40-hour 850km bike ride from Geelong to Adelaide and raise funds for the Herbalife Family Foundation.
To gain media attention, The Ideas Suite developed targeted media releases for local media outlets, alongside a series of case studies of participants who were willing to share their powerful, life-changing stories in the quest for health, and empower others to do the same.
Over a 10-week period – including Christmas and January – The Ideas Suite secured 28 media stories across broadcast, print and online, a repeat audience of over 5.9 million. Highlight results include the Herald Sun and PerthNow, and event coverage by Channel 7 News in Adelaide.
Channel 7 News