Kez’s Kitchen is a premium cereal and snack brand that prides itself on being ‘all about the taste’. Continuing its family-owned and homemade tradition after 20 years, Kez’s Kitchen is stocked in Coles, Woolworths, Qantas and premium cafes Australia-wide. It comprises gluten-free and FODMAP-friendly lines.
The Ideas Suite ran a media and blogger relations program, developing media releases that promoted new products, new partnerships, and owner Michael Carp as an expert in premium foods and gluten-free foods spaces. The Kez’s Kitchen business story was told to relevant media, and competitions, promotions and reviews were also developed with media and bloggers.
In the first three months of PR, The Ideas Suite secured 43 media stories for Kez’s Kitchen in broadcast, print and online media. Highlight coverage included The Adelaide Advertiser, Woman’s Day, Yahoo! 7 Lifestyle, Australian Healthy Food Guide as well as radio interviews on 2UE, 2GB and 4BC and 15 lifestyle blogs. During this period the media coverage secured reached an audience of almost 2 million.