Paklite is a leading travel goods company designed by Australians for Australians that launched in 1961.
The Ideas Suite was tasked with driving traffic to Paklite’s new website through its Facebook page. With this KPI in mind, The Ideas Suite rolled out a paid and organic strategy, which included a competition element to drive the page’s followers to paklite.com.au to view the range of products available.
The competition reached more than 11,000 people within a short time frame, and 11 major winners were gifted with a Paklite product of their choosing.
