Plantation Palms is a 278Ha masterplanned community under development in the northern beaches of Mackay, Queensland. A joint venture between Xcel Property Group and Paul Ramsay Group, Plantation Palms is Mackay’s largest and fastest-growing residential subdivision with an estimated value of $1.5bn. Expected to be completed between 2017 and 2022, Plantation Palms will create over 2000 homes and save 4000 tonnes of greenhouse gas emissions per year.
In conjunction with Plantation Palms, The Ideas Suite developed a PR program that would increase recognition and home-buyer engagement in the northern Queensland media. In the first six months of PR, this included 27 local media hits, including Channel 7 Mackay three times.
Channel 7 News