Leading global certification brand SAI Global (ASX: SAI) helps organisations manage risk, achieve compliance and drive business improvement through delivering standards, regulatory and legislative information, training around food safety and management systems, and assurance through audit and certification against standards. Companies certified through SAI Global are able to display the highly credible ‘Five Ticks’ Standards mark.
SAI Global approached The Ideas Suite to drive traffic to its 20th Australian HACCP Conference, and drive entries to its HACCP Awards program. In the lead up to the event, The Ideas Suite promoted speaker presentations in the media, and awards finalists. Post event, award winners were promoted in the media to encourage award submissions in the following year.
In the three-month campaign, The Ideas Suite generated 168 media stories, including in BRW, news.com.au, smh.com.au, theage.com.au, Sky News, Money Magazine, Yahoo!7 and NineMSN. Key food trade media also attended the event. Coverage reached an audience of 9.8 million (includes repeat audience).