“The results we have seen in the first six months of PR have been truly impressive. We have seen plenty of new sales leads from our media exposure and are impressed with The Ideas Suite for caring not just about our PR but our business too.”
Kevin Young, CEO, The Investors Club
The Investors Club helps investors build property investment portfolios across Australia and New Zealand. Since it was established in 1994, The Investors Club has researched, sourced and sold nearly 15,000 properties to more than 9700 investors. More than 3000 of these investors today hold property portfolios worth more than $1m in value. The Club offers many services free to its investors, including tenant sourcing, property management, property research and building inspections.
In the media, The Ideas Suite’s strategic approach is to maximise awareness of The Investors Club’s expertise, service offering and results through investor case studies, profiles of its key people, as well as securing awareness and coverage of the Club’s property investment strategies, property forecasts and expert comment.
With more than 150 media stories in the first 6 months of PR, The Investors Club has been published widely across print and online, and its comments broadcast on TV and radio, including two major features in The Australian Financial Review. Media stories include investor profiles in Australian Property Investor, Your Money magazine, The Advertiser, The Courier Mail and The Sunday Times; major broadcast interviews on 2UE, 2GB, 3AW, ABC, SKY Business News and more. Coverage has, to date, reached a (repeat) audience of 42 million, with an equivalent advertising value of $900,000.