Our Work

TrueLocal

TrueLocal is a trusted Australian local business directory and review platform providing millions of Australians with access to local business listings and reviews Australia-wide. TrueLocal is owned by Sensis, Australia’s largest online marketing services company.

Strategy
TrueLocal engaged The Ideas Suite after a competitive PR pitch. With the aim of positioning TrueLocal as the go-to business directory to search, rate and review business listings, The Ideas Suite developed a media liaison program that aimed to boost TrueLocal’s brand benefits in the media.

Results
Over a 12-month period, The Ideas Suite secured over 160 media stories in national and state media outlets, achieving a (repeat) audience reach of 25.5 million across print and online titles. These included feature stories in tier-one media such as NewsCorp’s MoneyHQ, The Herald Sun, Yahoo!7 Finance, The Sydney Morning Herald, The Age and WA Today. With a focus on small business media and local media, The Ideas Suite also secured publications including The Fairfield Champion, Penrith Press and Gold Coast Bulletin, and lifestyle and trade publications.

Herald Sun- Leader Community Newspapers
Herald Sun