TrueLocal is a trusted Australian local business directory and review platform providing millions of Australians with access to local business listings and reviews Australia-wide. TrueLocal is owned by Sensis, Australia’s largest online marketing services company.
TrueLocal engaged The Ideas Suite after a competitive PR pitch. With the aim of positioning TrueLocal as the go-to business directory to search, rate and review business listings, The Ideas Suite developed a media liaison program that aimed to boost TrueLocal’s brand benefits in the media.
Over a 12-month period, The Ideas Suite secured over 160 media stories in national and state media outlets, achieving a (repeat) audience reach of 25.5 million across print and online titles. These included feature stories in tier-one media such as NewsCorp’s MoneyHQ, The Herald Sun, Yahoo!7 Finance, The Sydney Morning Herald, The Age and WA Today. With a focus on small business media and local media, The Ideas Suite also secured publications including The Fairfield Champion, Penrith Press and Gold Coast Bulletin, and lifestyle and trade publications.