CASEY CENTRE
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“Utilising Julia and The Ideas Suite has been one of my best decisions so far. Julia’s professionalism and outcomes have been over and beyond my expectations. She skilfully maintains her initial momentum in correspondence, communication and results. I’m a very satisfied customer.” Dr Mary Casey, CEO, Casey Centre |
Casey Centre is a leading integrated health and education service with three centres in NSW. Established in 1993, Casey Centre comprises Nursing Group, a nursing service that employs more than 200 nurses and carers; Casey College, which offers nationally accredited nursing courses to more than 500 students every year; and Lifestyle Directions Counselling, specialising in individual, group and workplace counselling. Through the Centre, CEO Dr Mary Casey (PhD Psychology) also specialises in developing and implementing programs and products in health and education.
Casey Centre sought a public relations program that would raise awareness of its services, products and programs – across the company’s four divisions.
Results
In the first six months, The Ideas Suite secured around 45 media stories, including: Sunrise, Today, and The Morning Show TV interviews with Dr Mary Casey ; 12 radio interviews in Sydney, Melbourne, Adelaide, Canberra and Victoria; and 20 bylined articles including Canberra Times, Sydney Morning Herald and The Age.
During this time, the PR campaign reached an audience of more than 6 million, and generated media coverage of more than $485,000 in value.
Dr Casey now appears regularly on Channel Seven’s The Morning Show.
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| Casey Centre on Today | The Sydney Morning Herald and Saturday Age |
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| Nursing Review | My Business |
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| Newcastle Star |
MX Sydney |
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| Auckland Today | BRW |
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| Human Capital |
