PR Case Study: Sydney PR Agency The Ideas Suite

Empire

"Julia got me some amazing PR results in the first month of my hiring her. I saw the results immediately on my website and the phone rang within days. I now see public relations as an essential investment for my business and have received many times the return on what I have spent."

Chris Gray, CEO, Empire

Visit the Empire website

Chris Gray is a property expert, investor and CEO of property portfolio company Empire. He is also a qualified chartered accountant, buyers agent and mortgage broker.

In October 2008, Chris enlisted The Ideas Suite to raise his profile and increase awareness of Empire among property investors and home buyers, through ongoing public relations.

Strategy
The Ideas Suite’s public relations approach was to leverage Chris’s expertise in the media by securing regular bylined columns in publications, regular TV appearances, pitching topical news hooks to news media Australia-wide, and promoting Chris’s books.

Beyond media coverage, The Ideas Suite focused on securing speaking opportunities for Chris and forming relationships with third-party organisations.

Results
Media coverage has included numerous placements in A Current Affair, Sunday Telegraph, Daily Telegraph, Sun-Herald, The Age, Sunday Times, Sunday Mail, West Australian, Adelaide Advertiser, Courier-Mail, AFR Smart Investor, Australian Property Investor, and Sky Business News.

The Ideas Suite formed partnerships between Chris and industry associations, and speaking opportunities at relevant events.

In late 2009, The Ideas Suite secured Chris an ongoing weekly property hosting role on Sky Business News Channel.

In July 2011, The Ideas Suite secured Chris a weekly role on Network Ten’s The Renovators.

The Ideas Suite has now been Chris’s PR agency for more two years. During that time, our agency has secured media coverage valued at more than $3 million, reaching an audience of more than 15 million.

SIXTY MINUTES, 2011