In The Media
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Testimonials
 
"The Ideas Suite has built MacroPlan's national brand status in just six months. The results have been quite remarkable."
MacroPlan Australia
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"The Ideas Suite is a team of very hardworking people. I've never heard 'This can't be done'. They've added a lot of value to our site and work closely with us on every thing we have on mind. One of the best in Australia!"
BidHere
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"The Ideas Suite exceeded our expectations. We received outstanding coverage across a broad range of media, which has given us a fantastic launch platform for both consumer and retailer awareness. Larry Porter, CEO, Bolt International"
Noteball
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MACROPLAN

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“The Ideas Suite has built MacroPlan’s national brand status in just six months. Their results are quite remarkable.”

Brian Haratsis, CEO, MacroPlan Australia

Brian Haratsis has more than 20 years experience as an economist, futurist, and property and planning strategist and advisor. He is founder and CEO of MacroPlan, an Australia-wide multi-disciplinary consultancy of economists, strategic and statutory planners, financial analysts, community infrastructure specialists and property research analysts.

The Ideas Suite was commissioned to promote Brian’s “Australia 2050” project through an ongoing public relations campaign that included media coverage, speaking events and partnerships

Strategy
In the first four months of PR, The Ideas Suite focussed on leveraging Brian’s “Australia 2050” expertise through news media coverage around Australia.
Results
Full articles and comments from Brian were published in the West Australian, Sydney Morning Herald, Australian Financial Review, The Canberra Times, and Northern Territory News. His comments were broadcast through Sky Business News and through radio in Brisbane, Canberra, Sydney and Perth.

In the first three months, the PR campaign reached an audience of nearly 3 million, and generated media coverage of more than $260,000 in value.

Some recent media stories:
West Australian 20 March 2010 West Australian 06 Feb 2010
   
West Australian, 5 Dec 09 Northern Territory News, 18 Nov 09
 
Canberra Times, 1 Feb 2010