In The Media
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Testimonials
 
"The Ideas Suite has built MacroPlan's national brand status in just six months. The results have been quite remarkable."
MacroPlan Australia
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"The Ideas Suite is a team of very hardworking people. I've never heard 'This can't be done'. They've added a lot of value to our site and work closely with us on every thing we have on mind. One of the best in Australia!"
BidHere
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"The Ideas Suite exceeded our expectations. We received outstanding coverage across a broad range of media, which has given us a fantastic launch platform for both consumer and retailer awareness.” Larry Porter, CEO, Bolt International"
Noteball
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Wellness Coaching Australia

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Bid My Loan “Thoroughness, likeability, organisation, persistent follow-through… and that’s just the foundation. The Ideas Suite’s hard work, PR skills and dedication led to fantastic exposure for my book and for wellness coaching, which ultimately led to book sales and an increased, positive awareness about my field. I recommend The Ideas Suite to anyone who wants to achieve excellent media results.” 

Fiona Cosgrove, Wellness Coaching Australia

 
 
Fitness entrepreneur Fiona Cosgrove established Wellness Coaching Australia after seeing the growth of this new industry in the US. Using the principles of coaching psychology and behavioural change theory, wellness coaching helps individuals set and achieve goals in areas such as nutrition, fitness, weight control and stress management.

Fiona approached The Ideas Suite to launch Wellness Coaching Australia and her new book through a three-month public relations campaign.

 
Strategy
Armed with a very limited budget and timeframe, The Ideas Suite deployed a media strategy – focussing on generating awareness of wellness coaching, book reviews, and wellness coaching sessions with journalists.
 
Results
The PR results included coverage in OK! magazine, Who Weekly, Dynamic Business, mX, 9to5, Weight Watchers, UltraFit, Oxygen and Active & Healthy. Through media coverage, Wellness Coaching reached 2,565,000 readers and received 58,200 worth of (unmultiplied) advertising value.
 
Examples of media coverage:
 
9 to 5-Wellness Coaching, July 08
MX Article – May26, 2008
   
Who Weekly August 11, 2008 Dynamic Business October 2008
   
OK January 29, 2009 Notebook February 2009