Instant DVD
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“We have found The Ideas Suite great to work with. They respond quickly to requests and deliver promptly against deadlines, often over weekends to make sure our needs are met. They have also been persistent in pitching and following up media opportunities for our companies.” Ian O’Rourke, MD, Instant DVD Australia |
Instant DVD Australia is Australia’s largest automated DVD-rental vending machine network. The machines are located in supermarkets across Sydney and Melbourne. Similar machines have been adopted by major chains in the US – including Wal-Mart and McDonalds – to great success.
Instant DVD enlisted The Ideas Suite to carry out ongoing PR through media relations – securing stories in trade and consumer magazines and newspapers.
Results
Mass market media coverage was secured on Today Tonight, in Money Magazine, smh.com.au, theage.com.au, technology magazines and more.
In trade, The Ideas Suite secured editorial in Retail World, Australian Retailer, Retail Technology, Convenience World and Retailbiz.com.au. Local newspaper articles were published in several Sydney and Melbourne local papers.
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| Instant DVD on Today Tonight | TodayTonight.com.au |
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| smh.com.au | theage.com.au |
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| Australian Readers Digest, MAR 2008 | Herald Sun, 19 DEC 2007 |
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| Your investment Property, FEB 2008 | HERALD SUN 19 DEC 2007 |
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| Money Magazine, MAR 2008 | The Age, 6 DEC 2007 |
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| AV Hub, DEC 2007 | Urban Cinefile, JAN 2007 |
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| Sun Herald EXTRA, DEC 2007 | Australian Retailer Magazine, MAY 07 |
