MacroPlan
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“The Ideas Suite has built MacroPlan’s national brand status in just six months. Their results are quite remarkable.” Brian Haratsis, CEO, MacroPlan Australia |
Brian Haratsis has more than 20 years experience as an economist, futurist, and property and planning strategist and advisor. He is founder and CEO of MacroPlan, an Australia-wide multi-disciplinary consultancy of economists, strategic and statutory planners, financial analysts, community infrastructure specialists and property research analysts.
The Ideas Suite was commissioned to promote Brian’s “Australia 2050” project through an ongoing public relations campaign that included media coverage, speaking events and partnerships.
Strategy
The Ideas Suite focussed on positioning Brian as a thought leader and leveraging his “Australia 2050” ideas and expertise through news media coverage Australia-wide.
Results
Generous articles were published in the Herald Sun, The Age, Sydney Morning Herald, BRW, Australian Financial Review, West Australian, The Canberra Times, and more. A cover story in The Canberra Times and a two-page story in the Herald Sun were also published. Brian’s comments have been broadcast through Sky Business News, current affairs programs on free-to-air TV and major talkback radio in Brisbane, Canberra, Sydney and Perth.
In the first 12 months, the PR campaign reached an audience of nearly 55 million (includes repeat audience), and generated media coverage of more than $2.9 million in value.
Some recent media stories:
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| West Australian 20 Mar 2010 | West Australian 6 Feb 2010 |
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| West Australian, 5 Dec 09 | Northern Territory News, 18 Nov 09 |
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| Canberra Times, 1 Feb 2010 | Sunday Helard, 26 Dec 2010 |
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| Melbourne Weekly | Sunday Herald, 17 Oct 2010 |
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| Sunday Telegraph, 16 Jan 2011 | Sunday Times, 23 Jan 2011 |
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| The Age, 1 Nov 2010 | WEST AUSTRALIAN |
