PartyLite Australia
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“In just a few short weeks The Ideas Suite’s efforts translated into national media exposure that lifted the company’s profile among our field consultants as well as the general public. I’m looking forward to future campaigns with The Ideas Suite and even broader brand exposure.” Denyse McDonald, Marketing Manager, PartyLite Australia |
PartyLite is a global party-plan distributor of contemporary signature homewares and scented candles. With a strong presence in the United States for more than 35 years and in Australia since 2002, PartyLite has grown across the nation with nearly 1000 independent consultants who host more than 2000 shows per month.
In 2009, PartyLite approached The Ideas Suite to grow brand awareness through the media and specific industry channels.
Strategy
The Ideas Suite developed and implemented a strategy that involved PartyLite’s introduction to key media outlets, product placement and promotion in the media, and promotions through industry events.
Results
The Ideas Suite has secured coverage in magazines such as House & Garden, Real Living, Home Beautiful, New Idea, Shop Til You Drop, Modern Wedding, Bride to Be, Modern Home, That’s Life, Australian Women’s Weekly, 9to5, Better Homes & Gardens.
In 2009, The Ideas Suite generated more than $36,000 (unmultiplied) in advertising value for PartyLite – a fourfold return on investment, reaching more than 1 million readers.
Since then, The Ideas Suite has developed and implemented a PR campaign each time PartyLite releases a new catalogue.
Some recent media stories:
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| Real Living | Nine to Five 23 FEB 2009 |
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| New Idea 10 APR 2010 | New Idea 09 MAY 2009 |
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| Modern Wedding Winter Volume 43 2009 | Modern Home Volume 4 |
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| Modern Home Volume 4 | Australian House and Garden MAY 2009 |
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| Australian House and Garden MAY 2009 | Bella Beauty |
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| In Style | Madison JUNE 2011 |
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| Outdoor Design & Living | Outdoor Rooms |
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| Woman's Day 13 JUNE 2011 |
