The Ideas Suite has worked hard to develop PR processes, reporting systems, inhouse resources and supplier relationships which not only help deliver exceptional work for clients, but which help to set The Ideas Suite apart from other PR consultancies.
Our clients enjoy the following benefits of working with us:
Extensive media contacts
Our experience across multiple business industries has resulted in strong relationships across multiple media categories and genres. We have access to 25,000+ media contacts daily, enabling us to gain greater exposure for our clients – whether in the SME or large business, consumer, IT, finance, investing, or marketing media spaces. There is an explosion in online media avenues, and we also make a particular focus to research new blogs and online news sites regularly.
Quick thinkers, fast service
When you need to communicate news quickly, or you need to change tack on strategy, we don't spend weeks creating a new plan. We pride ourselves on adapting quickly, getting on with it and getting results for you fast.
A focus on results - not PR hours used
Clients come to us because they want results. Rather than focussing largely on how many PR hours we carried out for clients, or the work we did, we focus on what's most important - generating results - and we aim for this in the first month of PR.
An in-depth knowledge of media
Principal Julia Nekich has worked inside the media and understands:
- how newsrooms operate
- how to plan your media relations strategy to ensure a high success rate
- how to use public relations to get your brand in front of the media
- what editors look for in a media story
- when not to pitch a story
- how your product or service fits into consumer trends and news
- how your message might be received by particular publications.
Good reporting systems
We believe that the more structured the PR activities and reporting systems, the more streamlined and better are the results. We have developed inhouse systems that ensure every PR task is planned, documented, maximised, and aligned with the overall client strategy. Our reporting process ensures we keep you informed regularly about our activities and results. This includes regular PR WIPs, PR results reports, meetings, and correspondence.
Experience across multiple sectors
Unlike other boutique PR consultancies, The Ideas Suite has delivered outstanding results in a number of sectors - consumer products, health and wellness, property, finance, ecommerce/online, economics, marketing. This enables us to think laterally and leverage workable ideas generated in one sector into another.
A strong focus on supporting business aims
We ensure that your PR strategy is tailored to supporting your business aims and objectives, whether that be launching a new product or service line, targetting a new market, or sourcing talented staff.
Commitment to excellence
Our team is highly motivated, energetic and enthusiastic about any PR campaign we undertake. We take pride in our work and the results we achieve for each client. Our principal, Julia Nekich, is particularly passionate about business, and loves to help grow businesses through PR.
Highly structured approach
Our structured PR approach ensures you know exactly what to expect, from initial meetings through to the conclusion of each PR project.
Value for money
Not only are our PR services cost-effective, we also focus on delivering impressive ROIs – both in media coverage and leads.
We agree on fees upfront with you, and obtain your approval on costs before carrying out any additional services.
Realistic about outcomes
We only take on PR projects when we know we can achieve results – and we never promise what we can’t deliver.
We agree on our evaluation tools with you, and are clear and realistic in expectations about results.
Personalised service
As a boutique public relations agency, we deliver a personalised service.
The consultants you meet in initial briefings are the consultants who work with you throughout the PR.
Creative thinkers
Our name - The Ideas Suite - underlines the importance of ideas in any effective public relations campaign. We've increased brand awareness using ideas that are easily implemented, resonate with audiences, and don’t cost a mint.
Detail oriented
Each of our consultants is highly organised and detail-focused. We ensure key messages, databases, media kits and run sheets are checked thoroughly.
