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| Julia got me some amazing results in the first month of my hiring her. I saw the results immediately on my website and the phone rang within days. |
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Chris Gray, CEO, Empire Property Portfolios |
At The Ideas Suite we get plenty of questions about the PR process from prospective and new clients. Here are our answers to those we're most frequently asked.
Wednesday, September 21, 2011 at 9:02PM A good public relations team will work closely with a brand or organisation to ensure its objectives are met every step of the way.Two of the most common reasons brands use PR is to help raise brand awareness and, ultimately, drive leads...
Friday, September 9, 2011 at 8:34AM Bylined articles(or even better: a regular column) in well-known target publications are an attractive PR tactic for many businesspeople, and for good reason...
Wednesday, August 24, 2011 at 2:53PM If an important part of your PR is to showcase your knowledge and expertise in front of a business audience, then speaking engagements can be an important part of your PR program.Consider speaking at events run by industry associations that represent target businesses; trade shows that attract them (but you may need to purchase a stand), chambers of commerce, and networking events...
Friday, August 12, 2011 at 12:11PM A comprehensive, targeted and up-to-date media list is the foundation for anyPRcampaign that focuses on media coverage.
A media list doesn’t begin with the media contacts – you must firstly have a good understanding of who your campaign is targeting. Define your audience by its demographic and geographic: high-net worth individuals Australia-wide? Urban working women in capital cities?Average-income mums and dads in regional areas?Job-seekers in Sydney and Melbourne? This is insight your marketing department should have. If you don’t have marketing, know who buys or uses your product or service and what they would be reading, watching or listening to.
Thursday, August 4, 2011 at 12:24PM Are speaking engagements right for your brand?
Speaking engagements with the right audience are a good PR exercise and can benefit particular types of businesses – particularly B2B, where the opportunities are numerous. Speaking is worth considering if...
