Sydney PR: Communications Jobs

Media angles that raise positive brand awareness and leads

Julia Nekich — Wed, 21 Sep 2011 11:02:43 +0000

A good public relations team will work closely with a brand or organisation to ensure its objectives are met every step of the way.Two of the most common reasons brands use PR is to help raise brand awareness and, ultimately, drive leads...

Could bylined articles help meet your PR goals?

Julia Nekich — Thu, 08 Sep 2011 22:34:14 +0000

Bylined articles(or even better: a regular column) in well-known target publications are an attractive PR tactic for many businesspeople, and for good reason...

Guide to getting started on the speaking circuit

Julia Nekich — Wed, 24 Aug 2011 04:53:30 +0000

If an important part of your PR is to showcase your knowledge and expertise in front of a business audience, then speaking engagements can be an important part of your PR program.Consider speaking at events run by industry associations that represent target businesses; trade shows that attract them (but you may need to purchase a stand), chambers of commerce, and networking events...

Highly targeted media list or broad list?

Julia Nekich — Fri, 12 Aug 2011 02:11:10 +0000

A comprehensive, targeted and up-to-date media list is the foundation for anyPRcampaign that focuses on media coverage.

A media list doesn’t begin with the media contacts – you must firstly have a good understanding of who your campaign is targeting. Define your audience by its demographic and geographic: high-net worth individuals Australia-wide? Urban working women in capital cities?Average-income mums and dads in regional areas?Job-seekers in Sydney and Melbourne? This is insight your marketing department should have. If you don’t have marketing, know who buys or uses your product or service and what they would be reading, watching or listening to.

Boost your PR with public speaking

Julia Nekich — Thu, 04 Aug 2011 02:24:02 +0000

Are speaking engagements right for your brand?

Speaking engagements with the right audience are a good PR exercise and can benefit particular types of businesses – particularly B2B, where the opportunities are numerous. Speaking is worth considering if...