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The Ideas Suite delivers communication campaigns that meet the marketing objectives of companies, small businesses, events and personalities.
Our work delivers results on a number of levels. During and after each media campaign, our clients have benefited by:
- an increased number of leads
Many of our clients have told us that after a media story, prospective customers have Googled them, found their websites and contacted them – leading to increased sales.
- a more prominent public profile
Clients who approached us seeking to be profiled are now penning their own columns and features in specialist publications. We also obtain speaking engagements for them.
- greater brand recognition among their target market
Tracking studies (optional) can be used to measure brand recognition before and after a major campaign.
- increased hits on their website
This is particularly the case in the week of a media story.
- a portfolio of media results they can use in their own marketing
What better way to cement a business’s credibility!
- an impressive ROI
Each of our clients receives reports quantifying their return on investment. We ensure they receive many times their PR expenditure in return.
Our tools
 Our strategies incorporate the communication tools below. While we specialise in PR, we offer a full suite of tools to meet your needs.
Media relations
We specialise in media relations, and gain exposure for businesses across the board. We are constantly working with editors, journalists and producers.
We also provide one-on-one media-training sessions in preparation for interviews. It's our objective to make you look your very best in the media!
Community relations
Whether it’s a property, retail business or event you’re marketing, we help you engage, and develop rapport with, the community to create or raise your brand profile.
 Events
At times, it’s important to showcase your product or service directly to your target market. We design, develop and implement product launches, speaking engagements, and community and media events. We can work within tight budgets.
Direct marketing
We go beyond media, obtaining speaking engagements for clients, growing their network of contacts, and designing and delivering customer email campaigns.
Advertising
At times, you need to promote your brand and control your message. We work closely with our alliances in graphic design, creative advertising, web development and video production to design and implement a strategy that includes below-the-line and creative print advertising.
Editorial and publications management
We offer copywriting, graphic design, project management and production services for marketing brochures, websites, newsletters and books. Only specialist, experienced people work on these projects.
How do we work?
We begin with a free initial consultation with you to work out your objectives, your key messages and your target markets. Following your approval of our proposal, we design a PR strategy to be implemented over a minimum of three months, or six weeks for an event. For those clients seeking a retainer-type arrangement, we happily offer a three-month trial period at an agreed monthly fee, after which a retainer can be set.
We send each of our clients reports detailing our media activity, analysing coverage, and quantifying their return on investment.
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