Unleashed Travel specialises in overseas group travel packages for school leavers looking for the ultimate experience in a safe environment. Since it was founded in 2006, Unleashed Travel has researched exotic overseas locations and today offers school leavers holiday packages in Fiji, Bali, Vanuatu and Thailand. Unleashed Travel is growing at over 40 per cent year on year and has been acknowledged as a BRW Fast Starter in 2011 and 2012.
The Ideas Suite created and implemented a proactive media strategy comprising personal branding in business and consumer media for CEO Jot Lynas; establishing Unleashed as a travel expert on TV; developing original research material on Schoolies for media placement; media families; and promoting new Unleashed packages.
In the first three months, The Ideas Suite achieved widespread media coverage, including interviews on Channel 7's The Morning Show and Channel 10's Breakfast Show, radio interviews of 2DayFM’s Hot30, Triple M’s Merrick Watts and The Highway Patrol, 2GB, 6PR, 4BC, and ABC. Print coverage included Daily Telegraph and news.com.au, The Age, eTravel Blackboard, The Canberra Times, The Brisbane Times and The Sun Herald. In the first three months, the PR campaign reached an audience of just under 2 million (including repeat audiences), an online repeat audience of 15.6 million and an advertising value of over 186,500.
Examples of Media Coverage
Stories published in SMH and The Age, and across the Fairfax network