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| Testimonials |
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"The Ideas Suite has built MacroPlan's national brand status in just six months. The results have been quite remarkable."
MacroPlan Australia
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"The Ideas Suite is a team of very hardworking people. I've never heard 'This can't be done'. They've added a lot of value to our site and work closely with us on every thing we have on mind. One of the best in Australia!"
BidHere
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"The Ideas Suite exceeded our expectations. We received outstanding coverage across a broad range of media, which has given us a fantastic launch platform for both consumer and retailer awareness. Larry Porter, CEO, Bolt International"
Noteball
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Walk Safely to School Day
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“The Ideas Suite was extremely active in the PR. It obtained the involvement of celebrity ambassadors, schools, local councils, MPs and a very high level of media coverage throughout the state. The media coverage exceeded the results achieved in 2007 … and average awareness and participation increased significantly.”
Harold Scruby, Chairman and CEO,
Pedestrian Council of Australia |
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| National Walk Safely to School Day is an annual ‘walk to school’ event that aims to engage Australia’s 8000 primary schools. It is sponsored by the Federal Government, and supported by State, Territory and local governments, Australia’s leading charities and school associations.
The Pedestrian Council of Australia commissioned The Ideas Suite to secure a high level of government, school and media involvement throughout NSW – through a three-month public relations campaign. We were also required to exceed the 2007 PR results and increase awareness among schools. |
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Strategy
Throughout the PR, The Ideas Suite drove school participation; drove the involvement of government (including State MPs), media and charities; brought on board celebrity ambassadors such as the NRL, AFL, Humphrey B Bear; drove placement of community service announcements (CSAs) within media; and organised media events at suburban and regional schools. |
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Results
The Ideas Suite secured the following PR results in NSW: |
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163 print stories, both in local and major metro newspapers |
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Seven mentions on TV, including TEN and Nine. |
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More than 30 radio mentions |
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More than 500 CSA placements in TV, radio and print media. |
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| Compared with the 2007 PR results, The Ideas Suite increased media and CSA placement by more than 100 per cent, and increased awareness by 4 per cent. |
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| Some recent media stories: |
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| Wollongong Advertiser, May 2008 |
Daily Telegraph April 18, 2009 |
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| BRW April 2, 2009, page 1 |
Riverina Leader, May 2008 |
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| Mosman Daily, May 2008 |
Wentworth Courier, May 2008 |
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| Blacktown Advocate, May 2008 |
Fairfield Advance, May 2008 |
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| North Shore Times, May 2008 |
Penrith Press, May 2008 |
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| Daily Advertiser, May 2008 |
Daily Telegraph, May 2008 |
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| Manly Daily, May 2008 |
Daily Telegraph, May 2008 |
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| Wentworth Courier, March 2008 |
Inner Western Suburbs, Courier, March 2008 |
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| Southern Courier, March 2008 |
Manly Daily, March 2008 |
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| Camden Advertiser, March 2008 |
Rouse Hill Times, March 2008 |
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| Sydney Morning Herald, March 2008 |
Newcastle Herald, May 2008 |
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| Parramatta Advertiser, March 2008 |
Sunday Telegraph, March 2008 1, 2, 3 |
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| Latest News |
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New client: Starr Partners |
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The Ideas Suite has signed up Greater Western Sydney’s largest real estate franchise. |
| Read More |
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Join The Ideas Suite team |
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If you’re a consultant with 2+ years experience in an agency environment, we’d love to hear from you. |
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2010 internship program |
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The Ideas Suite is currently offering internships to third year communications students, or new graduates. |
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| Latest Tweets |
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08/25/2010
04:36 PM
theideassuite: Addicted to online coupons? http://bt.io/FsTk |
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07/26/2010
01:26 PM
theideassuite: Successful use of social media as a marketing tool: http://bit.ly/9BalYC #JumpOnIt |
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07/15/2010
03:19 PM
theideassuite: JumpOnIt.com nails Australian Facebook campaign http://bt.io/FdEl |
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07/06/2010
03:25 PM
theideassuite: SAVVY IN THE CITY: /r/18821 via @addthis |
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