Wellness Coaching Australia
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“Thoroughness, likeability, organisation, persistent follow-through… and that’s just the foundation. The Ideas Suite’s hard work, PR skills and dedication led to fantastic exposure for my book and for wellness coaching, which ultimately led to book sales and an increased, positive awareness about my field. I recommend The Ideas Suite to anyone who wants to achieve excellent media results.” Fiona Cosgrove, Wellness Coaching Australia |
Fitness entrepreneur Fiona Cosgrove established Wellness Coaching Australia after seeing the growth of this new industry in the US. Using the principles of coaching psychology and behavioural change theory, wellness coaching helps individuals set and achieve goals in areas such as nutrition, fitness, weight control and stress management.
Fiona approached The Ideas Suite to launch Wellness Coaching Australia and her new book through a three-month public relations campaign.
Strategy
Armed with a very limited budget and timeframe, The Ideas Suite deployed a media strategy – focusing on generating awareness of wellness coaching, book reviews, and wellness coaching sessions with journalists.
Results
The PR results included coverage in OK! magazine, Who Weekly, Dynamic Business, mX, 9to5, Weight Watchers, UltraFit, Oxygen and Active & Healthy. Through media coverage, Wellness Coaching reached $2,565,000 readers and received 58,200 worth of (unmultiplied) advertising value.
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| 9 to 5-Wellness Coaching, JUL 2008 | MX Article – 26 MAY 2008 |
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| Who Weekly 11 AUG 2008 | Dynamic Business OCT 2008 |
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| OK 29 JAN 2009 | Notebook FEB 2009 |
