• +61 2 9279 3330

Benefits of PR for Brands

1024 659 The Ideas Suite

Why include thought leadership in your PR program?

By Alannah Green Media relations is one of the larger pieces of the public relations pie because it gets a brand into communication channels with high-volume audiences, and it is often more powerful for a third-party (journalist) to write about a brand favourably than for a brand to talk about itself in advertising. A strong media relations program might comprise company announcements and the findings from a brand’s own research.…

read more
benefits of influencers
937 627 The Ideas Suite

Benefits of influencers for your brand

By Macrina Lim The market of brand influencers has exploded and become so saturated in recent years that it’s important to sift through and differentiate between influencers who can benefit your brand and those who won’t help your brand in any way. There is an interesting relationship between influencers and their followers, unlike anything we’ve seen before. They’ve developed strong relationships with their audience and built up a level of…

read more
build your brand
944 738 The Ideas Suite

PR and storytelling: Using a story to build your brand

By Sarah Laing There are few things more compelling than a well-told story. Regardless of whether it is a favourite movie, riveting novel, thoughtfully-crafted Facebook post or stunning theatre production, a good story has the power to remove your sense of time and momentarily sweep you into another world. For companies, having an evocative and compelling brand story and, vitally, communicating this effectively to key audiences and customers, is an…

read more
PR News
940 624 The Ideas Suite

Top 3 ways to secure great news coverage

By Neneh McGuire Getting exposure in the media is a great way to lift your brand and build your company’s reputation. News stories and media placements in major news publications, TV and radio can position a business as an expert or thought-leader in its industry, promoting the company and enhancing its public reputation. One of the major PR challenges is being able to secure these targeted media placements, which comes…

read more
150 150 Julia Nekich

Media angles that help grow brands

A good public relations agency will work closely with a brand or organisation to ensure its PR strategy meets the company objectives . Two of the most common reasons brands go to a PR agency is to grow the brand, to ultimately help drive leads. When it comes to media coverage, certain stories will meet those aims, while other stories may indirectly damage a brand in the long term. This…

read more