By Neneh McGuire As a public relations agency, we’ve been working hard for more than a decade to deliver media coverage programs for our clients. During this time, our public relations programs have helped secure media coverage across every channel – from TV to radio, trade publications and major newspapers. Along the way, we’ve received feedback from our clients about the best types of coverage that gets them traffic and leads.…

We are celebrating our 10th anniversary this year, and have undergone a brand refresh of our logo, a new website and new internal marketing collateral. Our logo has been completely overhauled to look more modern and a gold accent has been used to convey excellence and the premium service you receive from our team. Video backgrounds on homepages are a design trend for websites, with major brands such as Lexus,…

We quietly launched The Ideas Suite’s social media arm in mid-2016 with our Senior Account Manager, Alannah Green, appointed as the agency’s Social Media Manager. Prior to The Ideas Suite, Alannah managed the social media accounts for Cartoon Network Australia, New Zealand and Asia; Warner TV Asia; Oh!K TV Asia and Toonami Asia, where she grew likes organically by more than 650% across these pages in less than six months.…

If an important part of your PR is to showcase your knowledge and expertise in front of a business audience, then speaking engagements can be an important part of the program your PR agency designs. Consider speaking at events run by industry associations that represent target businesses; trade shows that attract them (but you may need to purchase a stand), chambers of commerce, and networking events. If you are a…