+hemp is Australia’s first true hemp water. The Ideas Suite was briefed to develop and implement a low-budget 3-month PR campaign to launch the new product to the consumer market.
In 3 months, The Ideas Suite secured 90 media placements across print, online and broadcast media. This coverage included Today Tonight, Your Money, News.com.au, Yahoo!7, The Sydney Morning Herald and Daily Mail, as well as a promotion on hit105 FM Brisbane that gave us 5 brand mentions on air and 5 tagged Instagram stories. The combined coverage reached a (repeat) audience of 59 million with a PR value of $1 million.