TrueLocal is a trusted Australian local business directory and review platform providing millions of Australians access to local business listings and reviews Australia-wide. TrueLocal is owned by Sensis, Australia’s largest online marketing services company.
TrueLocal engaged The Ideas Suite after a competitive PR pitch to implement an always on press office function.
In the first 12 months, The Ideas Suite secured over 160 media stories in national and state media outlets, achieving a (repeat) audience reach of 25.5 million across print and online titles. These included feature stories in tier-one media such as NewsCorp’s MoneyHQ, The Herald Sun, Yahoo!7 Finance, The Sydney Morning Herald, The Age and WA Today. With a focus on small business media and local media, The Ideas Suite also secured publications including The Fairfield Champion, Penrith Press and Gold Coast Bulletin, and lifestyle and trade publications.