WorldFirst is a global leader in international money transfers. Since 2004, more than 200,00 individuals and businesses have used WorldFirst to transact more than $100 billion.
WorldFirst asked The Ideas Suite to create a PR program that would grow its brand profile, raise its share of voice in the media, position it as the leading service in international money transfers.
In 12 months of PR, The Ideas Suite generated 309 media placements, including The Daily Telegraph, Sydney Morning Herald, A Current Affair and Sky News. The total coverage reached a (repeat) audience of 222 million, with $5 million in PR value.