Kanebridge is one of the leading Australian property development and investment firms that offers project management, financing, wealth advisory, mortgage broking, property sales and marketing services.
With the launch of its newest project, Marsden Central – a masterplanned community in Sydney with Australia’s fastest internet – The Ideas Suite ran a media campaign to increase public awareness of the development.
The Ideas Suite developed media stories about Marsden Central’s super-fast internet and smart-home automation, as well as buyer case studies, and invited media and VIPs to the public launch event.
We generated 146 pieces of media coverage across print, broadcast and online media over a five-week period. This included 7 News Sydney, 9 News Sydney, Sky News, Daily Telegraph and Realestate.com.au. Coverage reached a (repeat) audience of more than 11.6 million, and major news coverage achieved $216,763 in PR value. Social coverage reached an audience of more than 2.9 million.