ProductReview.com.au is Australia’s most trusted online review platform for more than 60,000 products and services. It attracts 35,000 reviews each month – and a total of 1.06m reviews – that help millions of monthly visitors make better buying decisions.
The Ideas Suite was briefed to run a 2-month campaign for ProductReview.com.au to announce its 2017 award winners, with the goal of maximising media coverage.
In a five-week period, The Ideas Suite secured 108 media stories – including four TV appearances. Highlight coverage included the Today show (twice), Sunrise, Channel 9 News and News.com.au. Coverage reached a (repeat) audience of 110 million, with the print and broadcast coverage achieving $1.5m in PR value, and a social media audience of 5.5m.