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Influencer engagement

Comparethemarket.com.au is Australia’s most recognised comparison website for personal insurance products, loans and credit cards, hotel rates, and petrol prices. The Ideas Suite was briefed to engage families on social media in a health insurance promotion using Aleksandr and Sergei meerkat toys.

We secured a total of 61 placements across Instagram, Twitter and Facebook, to a combined audience of 1,133,808 people and an average engagement rate of 1.1%. Two of which were shared by Mother and Baby magazine and a Daily Mail lifestyle journalist.

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