Paklite is a leading Australian travel goods brand designed by Australians for Australians that launched in 1961.
The Ideas Suite ran an influencer engagement program to align Paklite with well-known travellers.
Through a gifting strategy, we engaged 55 influencers that resulted in social posts from celebrities, personalities and social influencers to a combined audience of 789,540 people. The total engagement of this program was more than 16,800. Posts from celebrities included Simon Pryce (Red Wiggle), Kate Johnson (Former Miss Australia), Alisa Lysandra (The Block winner), Renae Smith (Masterchef contestant), and Paulini (Australian Idol contestant).