Press office.
Consistent, credible media coverage contributes powerfully to how organisations are perceived by customers, prospects, partners and investors. Such media coverage builds authority over time, shapes narratives in a brand's favour and ensures the brand's voice is there where conversations are happening.
Our always-on press office is strategic and ensures our clients and their key messages are consistently visible in the media that targets the right audience. We develop a press office strategy, and proactively generate news from our clients – whether that’s primary data, trends, customer stories or expert commentary – and align it to what journalists are actively covering.
We secure national, tier-one media where relevant, as well as targeted trade and TV and radio outlets that influence our clients' sectors. We ensure media coverage aligns with our clients' broader commercial goals – whether that’s lead generation, stakeholder influence, recruitment or investor confidence.
An always-on press office reduces reliance on sporadic campaigns and instead builds a sustained media presence that compounds over time – creating stronger brand recognition and trust in a brand's expertise.
Our press
office results.
We have achieved strong PR results across most Australian industies, with clients spanning online e-commerce platforms, professional services, property, health, technical services and financial services.
Some of the brands we've had the privilege of working with include Menulog, HotelsCombined, Aramex, ProductReview.com.au, Compare the Market, and Insure&Go.
No matter the industry or business size, our team knows how to cut through the noise and get your brand the attention it deserves.
Travel Group
Corporate Traveller
In the first 12 months of PR, The Ideas Suite secured 550 media placements for Corporate Traveller in major news sites such as The Australian, Herald Sun, AFR and The Daily Telegraph. The coverage reached a (repeat) audience of 245 million, with $2.5 million in PR value.
Online Reviews
ProductReview.com.au
In just 5 weeks, The Ideas Suite secured 108 media stories including 4 TV appearances on Sunrise and Channel 9 – reaching an audience of 110 million and generating $1.5M in PR value.
Travel & Rewards
Point Hacks
In 6 months, The Ideas Suite secured 183 media placements including 7 morning TV appearances – reaching an audience of 238 million and delivering $3.8M in PR value.
Finance & Transfers
WorldFirst
In 12 months, The Ideas Suite generated 309 media placements across Sky News, A Current Affair and the Sydney Morning Herald – reaching 222 million people and delivering $5M in PR value.
Insurance Comparison
Compare the Market
Since 2014, The Ideas Suite has generated 3,867 media stories including 83 major TV pieces – reaching a cumulative audience of 859.5 million.
Travel Insurance
Insure&Go
During the 2020 Australian Open, The Ideas Suite secured 33 placements off the back of exclusive Rafael Nadal interviews – reaching 24.4 million people and generating $1.8M in PR value.
New Paragraph
New Paragraph
Our media
relations services.
Our suite of copywriting services is designed to cater to every aspect of your brand’s communication strategy.
Media strategy
We begin by crafting a bespoke media strategy that aligns with your business goals and messages, ensuring your narrative reaches your target audience through the most effective channels. Our approach is not one-size-fits-all – it’s a custom fit, designed around your unique brand story.
Always-on media
Our media relations (press office) operate on an always-on model, providing regular, targeted media coverage. We build and maintain strong relationships with key media outlets, ensuring your brand remains a constant in relevant conversations.
Content creation
We craft compelling copy, from highlighting successes to generating insightful data-driven stories. We’re experts at telling your story in a way that resonates. Our content not only informs but engages and persuades, positioning you as a thought leader in your industry. For maximum success, we regularly audit the media for stories distributed by your competitors to ensure we develop unique stories every time.
Crisis communication
In today’s fast-paced media landscape, being prepared for the unexpected is non-negotiable. Our crisis communication services equip you with the skills to navigate challenges confidently, ensuring your brand’s integrity remains intact.
Backlink generation
We amplify your digital footprint by creating content that drives traffic to your website and improves your search engine ranking. We also secure valuable backlinks in high-traffic media outlets to enhance your online visibility and credibility.
Social media ampliFIcation
In addition to traditional media, our media relations (press office) services extend to social media, where we amplify your message and engage directly with your audience. We repurpose media coverage into compelling content for your social platforms, driving engagement and building community.
Monitoring & reporting
Our comprehensive monitoring and reporting system ensures you’re always informed about your media presence. We track coverage, analyse performance and provide actionable insights, allowing you to measure the ROI of your PR.
