OUR DIFFERENCE
The Ideas Suite was established in 2007 by former journalist and editor Julia Nekich as a boutique agency in Sydney’s Eastern Suburbs. Since then, we have continuously tested and refined our PR methodology to ensure we maximise media coverage, media backlinks and brand messaging for our clients in the media. Julia and her team are passionate about utilising PR to help businesses solve problems.
From the very beginning, The Ideas Suite gains an in-depth understanding of each client’s individualised needs, their business and their industry. Recognising any points of concern or weakness in the early days before launching a PR campaign helps ensure there is a strong understanding of how to improve their reputation and awareness, stakeholder relationships and ultimately, the brand’s bottom line.
Our PR strategies include market research, competitor research, content strategies to ensure our content is original and newsworthy, detailed PR production plans, media pitching strategies, daily reporting, multiple media and social media monitoring points and ideas generation.
We have delivered strong results for digital disruptors, global internet giants, emerging brands, merged companies, SMEs and local service providers. We work with a small portfolio of clients to ensure we have the resources and time to achieve outstanding results.
BENEFITS OF WORKING WITH US
There are multiple reasons why you should choose
The Ideas Suite to drive your PR program.
EXTENSIVE MEDIA CONTACTS
Over 20 years, we have developed extensive media contacts and relationships with the media, guaranteeing you lots of opportunities in the newspaper, TV, radio, online news and trade outlets.
QUICK THINKERS, FAST SERVICE
We’re agile and adapt to change quickly. Digital media is fast-paced and, at times, it can feel overwhelming to keep up. We’re skilled at changing tactic or media angles to keep your PR program relevant and effective.
SENIOR CONSULTANTS ONLY
Our agency is made up of highly experienced PR consultants and journalists, not junior account staff. Our consultants each bring 20+ years' experience and they work across every part of your PR, including media pitching. This ensures every part of your PR is strategic, resulting in better outcomes.
STRUCTURED REPORTING
We have a structured planning, implementation and reporting process,
which we communicate from the start. You can relax knowing exactly what your PR agency is working on each week, and when and how our progress and results are reported to you.
BROAD EXPERIENCE
We have experience in PR across multiple industries, including healthcare, professional services, eCommerce, logistics, engineering, urban planning and financial services. This means that we can cross-pollinate ideas and tactics between sectors.
FAST RESULTS
We ensure clients don’t wait for results. During our planning phase in the first weeks, we also develop and pitch your brand's first story to the media.
REALISTIC
We never promise what we can’t deliver. We are upfront and honest in identifying potential weak points in your campaign and expected results.
VALUE FOR MONEY
While we work with big and small brands alike and get strong results, our fees are affordable for small businesses and lower than the industry average. We care about our clients and are motivated to deliver a high ROI.
Our Team
The Ideas Suite is managed by founder and sole owner Julia Nekich. Each client’s PR program is managed by three consultants: an Account Director (Julia herself), Account Manager and Account Executive.
PRINCIPAL
Julia Nekich
Since founding The Ideas Suite in 2007, Julia has built a strong portfolio of consumer, digital and corporate brands. Julia has 20 years’ experience in advertising, PR and journalism. She worked as a sub and journalist for publications such as Vogue Living and Belle, the Sunday Telegraph, Sydney Morning Herald Domain and several business titles. She was Senior PR Consultant at Crossman Communications (now Red Agency) and worked in the creative department at DDB Advertising.
Senior Consultant
Sarah Ewenson
Sarah has over 20 years of PR experience, holds a Master of Professional Communications, and brings a deep understanding of B2B and B2C communications to The Ideas Suite. Her strategic approach and ability to navigate complex corporate landscapes have been instrumental in shaping narratives that resonate with and deliver value to her clients.
SENIOR CONSULTANT & WRITER
Sarah Webb
Sarah cut her teeth in the world of journalism 20 years ago penning community news stories for the local paper. Since then, she’s carved out a career that’s taken her from News Corp and Fairfax newsrooms to food, fashion and travel magazines; Lonely Planet and Escape; and the property sections of Sydney Morning Herald, Brisbane Times, and The Age. She was Real Estate Editor at the Gold Coast and Townsville Bulletins. Sarah has also worked as a comms and PR specialist. She loves nothing more than telling a good story and simplifying the complex.
GRAPHIC DESIGNER & ASSISTANT
Olivia Muzman
Olivia Muzman is a graphic designer with more than eight years of experience across agency, in-house, and freelance roles. She specialises in both print and digital design, having worked with clients in diverse sectors including beauty, tech, B2B and not-for-profit. Olivia holds a Diploma in Graphic Design from CATC Design School and a Certificate IV in Digital Media from North Sydney TAFE. Her work is driven by a passion for creating innovative, visually compelling solutions that connect with audiences and elevate brands.
