GEMINI

Share this article

Gemini, founded in 2014 by NY-based twin brothers, Cameron and Tyler Winklevoss, is a world-leading cryptocurrency platform that enables individuals and institutions to securely buy, sell and store cryptocurrencies in more than 50 territories.

The Ideas Suite won the Gemini account after a competitive multi-agency pitch.

Reporting to the Gemini APAC leadership team in Singapore, The Ideas Suite’s drove a PR program that included creative story ideas derived from surveys, thought leadership pieces, Gemini news announcements.

During our 9-month PR program, The Ideas Suite generated 185 media placements including the Australian Financial Review, Daily Mail, The Age, Sydney Morning Herald and The Australian. The coverage reached a (repeat) audience of 171 million, with nearly $2 million in PR value.

< Older Post Newer Post >

Recent Posts

Testing

By Jatin Jatin • August 24, 2026
This is a subtitle for your new post

Eliminate trigger foods to beat fatigue and feel lighter this summer

By Julia Idea suite • April 8, 2026
New Australian data shows removing trigger foods can reduce fatigue, bloating and brain fog in weeks. Discover how to feel lighter and more energised this summer.

From headaches in Millennials to joint pain in Gen X: how food reactions impact each generation

By Julia Idea suite • April 8, 2026
New Australian data links everyday foods like milk and bread to bloating, fatigue and brain fog. Discover the rise of food incompatibility and what it means.

Top 10 household products linked to migraines, anxiety and skin flare-ups in thousands of Australians

By Julia Idea suite • April 8, 2026
New Australian data reveals everyday household products like toothpaste, deodorant and mould cleaners may trigger migraines, anxiety and skin flare-ups.

Bloating, brain fog and fatigue? The real culprit might be your morning toast

By Julia Idea suite • April 8, 2026
New Australian data links everyday foods like milk and bread to bloating, fatigue and brain fog. Discover the rise of food incompatibility and what it means.
A diverse group of five smiling pilots in white uniforms and peaked caps standing against a solid red background.

CORPORATE TRAVELLER

By Julia Idea suite • April 3, 2026
Discover how Corporate Traveller leverages PR and strategic storytelling to enhance brand awareness, engage audiences, and drive business growth in Australia.
Rafael Nadal sits in front of an

INSUREANDGO

By Julia Idea suite • April 2, 2026
The Ideas Suite built national media for InsureandGo with PR on travel risks & insurance insights—featured in Sunrise, news.com.au & major news outlets.
Two scuba divers observe two large sharks swimming underwater in a bright, blue-toned environment.

WORLDFIRST

By Julia Idea suite • April 1, 2026
Boost brand visibility with influencer campaigns that align storytelling with results. We manage strategy, content & partnerships with proven media ROI.
A person with long dark hair wearing a plush, peach-colored hooded sweatshirt patterned with blue and red cartoon cats.

DAVIE GROUP – THE OODIE

By Julia Idea suite • April 1, 2026
Discover how The Ideas Suite drove national media for The Oodie by spotlighting online sales, TikTok trends & Gen Z fashion in top lifestyle publications.
Slices of gourmet pizza topped with roasted vegetables, tomato sauce, and glistening edible gold leaf on a dark surface.

MENULOG

By Julia Idea suite • April 1, 2026
Discover how The Ideas Suite supports Menulog with strategic PR, media outreach, and storytelling to boost visibility, engagement and firm market presence.
Show More