Are you making these 10 common grammatical mistakes in your writing?

Julia Idea suite • March 25, 2026

Share this article

While journalists and PR professionals aren’t the arbiters of correct English language usage, we are quick to spot grammatical errors. 

Here’s why we think it’s important to get your grammar top notch when writing in professional and business contexts to:


  • boost your professional image, and credibility 
  • improve the clarity and understanding of your message, and 
  • support others’ perceptions that you’re competent and have the expertise you claim. 


But we’re not the only ones on the get-your-grammar-right-please bandwagon. 


Research shows that over time businesspeople have become more ‘bothered’ by errors in others’ writing. Some even think they grammatical errors reveal much larger problems with an employee, except where the writer’s first language is not English. 


Quick typing spelling errors in emails might be forgivable, but not in documents, presentations or contracts. In fact, for external documents, having errors made people feel embarrassed for their company even if it was a co-worker’s mistake. 


The main bugbears included using the wrong words, run-on sentences, fragments (think split infinitives), word-ending errors, misspellings and unnecessary quotation marks. And yes, older people are hassled by grammatical errors more so than those newer to the workforce. Another study found impoliteness in emails was offensive, too. Just so you know. 

Here’s our list of the top 10 most common mistakes; not in priority order


Incorrect use of apostrophes: 


It’s (it is) easy to confuse possess apostrophes (the cat’s tail) with contractions (it’s sunny).


Mixing up ‘your’ and ‘you’re’:  


The first is possessive; the second is a shortened form of ‘you are’. 


The subject and verb don’t agree:  


What can trip up people is hearing sports reporters say, ‘the team are winning’, but ‘team’ as a subject is singular, and so should be the verb used with it. ‘The team is winning’ is correct. Other collective nouns include choir, jury, ministerial cabinet, and regiment. 


Overusing passive voice: 


We’re not fans of the passive voice (think ‘the dog was walked by the man’ v ‘the man walked the dog’). Often, you’ll hear or read ‘the course was delivered online’, but it leaves you thinking ‘who did the delivering?’. Consider instead, ‘X delivered the course online’. 


Confusion between ‘effect’ and ‘affect’: 


Effect is typically a noun and means ‘result’, but ‘affect’ is more likely used as a verb and means ‘to influence’. 


Using ‘fewer’ and ‘less’ interchangeably: 


If you can count the nouns (people, animals, media release, for example), use ‘fewer’. But, if you can’t count the nouns (salt, sauce, grass, etc.) then ‘less’ is the go. 


Getting in a tangle with tenses:  


Aim to be consistent. For example, not ‘the business has launched its new service yesterday’, but the business launched its new service yesterday’, 


Ignoring the elegance of parallel construction (sigh):   


Aim to express a group of ideas in a similar form, such as ‘The strategic plan included a policy, procedures, and to rolling out an implementation plan’. Try instead: ‘the strategic plan included a policy, procedures and an implementation plan’. 


Run-on sentences:  


This is where you join two sentences, which don’t belong together. Incorrect: The new marketing campaign is exciting it has the potential to reach a wider audience. Correct: The new marketing campaign is exciting. It has the potential to reach a wider audience. 


Fragmenting a sentence. 


This happens if your sentence lacks a main clause. For instance, ‘because she was early.’ Is an incomplete sentence. 

Curious to learn more?


Check out the timeless guide, The Elements of Style, by Strunk and White. Chances are writers you know would have heard of it. This guide is baked into journalism courses and traineeships around the country. 

Helping you find the right words with The Ideas Suite


For over a decade, The Ideas Suite has been helping businesses craft clear and effective communication. 


For expert PR services to refine your writing and communication, visit our PR Services page. 



If you have any questions or need assistance, feel free to contact us

Recent Posts

By Julia Idea suite April 8, 2026
New Australian data shows removing trigger foods can reduce fatigue, bloating and brain fog in weeks. Discover how to feel lighter and more energised this summer.
By Julia Idea suite April 8, 2026
New Australian data links everyday foods like milk and bread to bloating, fatigue and brain fog. Discover the rise of food incompatibility and what it means.
By Julia Idea suite April 8, 2026
New Australian data reveals everyday household products like toothpaste, deodorant and mould cleaners may trigger migraines, anxiety and skin flare-ups.
By Julia Idea suite April 8, 2026
New Australian data links everyday foods like milk and bread to bloating, fatigue and brain fog. Discover the rise of food incompatibility and what it means.
A diverse group of five smiling pilots in white uniforms and peaked caps standing against a solid red background.
By Julia Idea suite April 3, 2026
Discover how Corporate Traveller leverages PR and strategic storytelling to enhance brand awareness, engage audiences, and drive business growth in Australia.
Rafael Nadal sits in front of an
By Julia Idea suite April 2, 2026
The Ideas Suite built national media for InsureandGo with PR on travel risks & insurance insights—featured in Sunrise, news.com.au & major news outlets.
Two scuba divers observe two large sharks swimming underwater in a bright, blue-toned environment.
By Julia Idea suite April 1, 2026
Boost brand visibility with influencer campaigns that align storytelling with results. We manage strategy, content & partnerships with proven media ROI.
A person with long dark hair wearing a plush, peach-colored hooded sweatshirt patterned with blue and red cartoon cats.
By Julia Idea suite April 1, 2026
Discover how The Ideas Suite drove national media for The Oodie by spotlighting online sales, TikTok trends & Gen Z fashion in top lifestyle publications.
Two men posing against a grey background. One wears a dark blue shirt, the other a black Gemini logo t-shirt.
By Julia Idea suite April 1, 2026
The Ideas Suite helped Gemini drive crypto awareness in Australia through expert-led PR, securing major media coverage in top-tier business publications.
Slices of gourmet pizza topped with roasted vegetables, tomato sauce, and glistening edible gold leaf on a dark surface.
By Julia Idea suite April 1, 2026
Discover how The Ideas Suite supports Menulog with strategic PR, media outreach, and storytelling to boost visibility, engagement and firm market presence.
Show More