THE IDEAS SUITE: PR AGENCY BRISBANE

WE’RE EXPERTS IN ACHIEVING MAJOR NEWS COVERAGE FOR SOME OF THE LARGEST BRISBANE-BASED BRANDS

The Ideas Suite is one of Australia’s longest-running public relations agencies for Brisbane-headquartered organisations – from Fight Centre’s corporate brands to comparison platform Compare the Market. We have also achieved outstanding results for brands in Melbourne, Sydney, Perth, and internationally.

We have achieved outstanding results for:

Food-delivery services
Telehealth providers
Travel booking platforms
Medical centres
Pharmaceutical brands
Property developers and real estate agencies

Consumer finance brands
Lenders
Digital disruptors
Technical services such as engineering.

Our PR agency is committed to working with businesses right here in Brisbane that share our passion for achieving strong news coverage. We have secured results in outlets such as:

The Today Show
Sunrise
The Courier Mail
News.com.au

Australian Financial Review
The Australian
KIIS FM

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OUR PROVEN PUBLIC RELATIONS CAMPAIGNS FOR BRANDS IN BRISBANE GET RESULTS FAST

The Ideas Suite’s PR strategy includes a mix of:

Media relations, including proactive media story development
Boosting a social media presence through content creation, social platform management and community management
Social influencer engagement
Speaking engagements
Events and promotions
Stakeholder communications.

When it comes to an always on press office, our PR agency’s clients in Brisbane have come to rely on the public relations methodology that we have tested and refined over more than 15 years.

Our high-volume media results are a testament to the success of our approach. Our content strategies include data mining, consumer surveys, and original story creation to create attention-grabbing headlines. These tactics can also include partnerships and primary research.

Our stories are published regularly across Australia’s major newspapers and news sites, and are broadcast across morning TV and major radio stations. We specialise in achieving news coverage across Australia and New Zealand to reach our client’s target audience.

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WHY CHOOSE US?

Our clients in Brisbane rely on The Ideas Suite as their outsourced PR agency and copywriting service.

As a truly passionate PR agency, our clients love our ‘can do’ attitude, our streamlined processes, hard-working ethic, flow of ideas, problem-solving capabilities, and continual focus on results that enhance their brand reputation and even help drive sales and investment.

We dedicate a minimum of three PR consultants to each account, with each team member dedicated daily to producing consistent results. This team comprises 3 of the following:

An Account Director for Strategy
A Senior Writer for development of media stories and other content
An Account Manager for Implementation & Client Contact and
An Account Executive for Admin, Research, Reporting & Media Monitoring

Another difference our clients love is that we avoid locking our organisations into fixed-term contracts. We are also very open about how we achieve results by being transparent with our clients about our methodology.

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STRONG MEDIA RESULTS

At The Ideas Suite, we live and breathe media – simply because it has remained a powerful promotional channel for organisations. For many clients, the media coverage we secure has attracted strong website traffic, strong SEO results, and the interest of investors, government, industry stakeholders and the general public.

WE GET OUR RESULTS BY:

Building strong relationships with journalists and producers.

Carrying out media and competitor research to develop original and newsworthy story hooks.

Understanding the news and topics that are on the media agenda now.

Keeping across industry-specific, economic and financial forecasts to understand the news of tomorrow.

Knowing consumer and business pain points and what these segments are passionate about.

Structuring our stories for maximum impact.

Designing a media engagement strategy for each story we sell in.

OUR RESULTS

compare the market

Compare the Market is a comprehensive platform for comparing various products including insurance (car, home...

Corporate Traveller

Corporate Traveller offers tailored business travel solutions for companies, focusing on technology, a global travel...

THE IDEAS SUITE: LEADING PR AGENCY FOR BRISBANE BRANDS

The Ideas Suite stands as a distinguished PR agency for brands in Brisbane, dedicated to delivering impactful news coverage and fostering robust media relationships for its clients.

Our expertise spans across various industries, catering to both local and global brands. With a focus on innovative strategies and a commitment to results, we’re poised to enhance reputations and drive business success.

To discover how we can elevate your brand and integrate seamlessly with your marketing strategy, contact us today.

PR BRISBANE FAQs

WHAT DOES A PR AGENCY DO?

PR agencies are often tasked with fulfilling an organisation’s communication function. This can include some or all of the following: running an always on press office, managing an organisation’s reputation and relationships with its stakeholders through strategic direct communication, driving social influencer campaigns, managing social media platforms, and organising events. Other functions include crisis communication, issues management, and specialised copywriting such as speeches, awards submissions, video scripts and presentations. The main business goals of a PR professional are to improve the organisation’s visibility, reputation, and credibility in the public eye and, ultimately, to positively impact its bottom line.

CAN YOU GET MY BRAND ON TV?

Yes, we can – if your brand is the right fit for a specific TV audience. We create newsworthy segment ideas that get the interest of producers and get your brand if front of millions of engaged eyeballs. However, it’s about more than just TV; we get consistent results for our clients by leveraging a mix of media formats from radio to print and digital.

HOW DO YOU DIFFER FROM A TRADITIONAL MARKETING AGENCY?

As a public relations agency, The Ideas Suite focuses on building and maintaining a positive image and relationship between a company and its stakeholders, including customers, investors and the media. The exposure the company receives is unpaid. On the other hand, a traditional marketing agency focuses on promoting and selling a product or service through paid advertising and other marketing efforts, such as direct mail and email marketing.

CAN THE IDEAS SUITE INTEGRATE WITH MY EXISTING MARKETING STRATEGY?

Public relations and marketing strategy often overlap in many key areas, so your PR agency must be able to seamlessly integrate with what you’re already doing. The Ideas Suite has aligned PR programs successfully with marketing strategies for brands in Brisbane, generally taking direction from their marketing lead. We work hard to get an indepth understanding of brands and their business objectives so that our work aligns with their marketing efforts for the best possible result.