SPECIALISTS IN MEDIA RELATIONS, PARTNERSHIPS, AND SOCIAL MEDIA
In our current environment where the public is increasingly shaping narratives, brands need public relations.
A good public relations strategy can only be delivered by a PR agency that truly understands your business, your market and your audiences.
If you’re a brand based in Melbourne, The Ideas Suite is your first-choice public relations agency. We have secured strong results for Melbourne-based brands such as telehealth brand InstantScripts, frequent flyer brand Point Hacks, proptech brand Gavl and pharmaceutical company Entity Health.
We also have a strong track record of results for brands based in Sydney, Brisbane and Perth, as well as in Singapore, the US, New Zealand, and other international locations.
We have developed extensive relationships across television, radio, digital, and online media – but most of all, we know how to create a good story that gets media attention quickly.
STRATEGY FIRST, COMMUNICATIONS SECOND
As a boutique-sized PR agency, we work closely with our clients on strategic communications to ensure each PR strategy delivers on-message media coverage in the right outlets. Our strategies comprise an array of channels and PR services, including
- Social media
- Partnerships
- Events
- Speaking engagements
- Stakeholder communication
- Branding and copywriting
- Issues and crisis management
- Influencer engagement
As a result, we have a reputation for being one of the most comprehensive and dynamic PR agencies for Melbourne brands. Transform your brand by getting in touch with our team today.
Our Methodology
Our PR methodology has been tested and refined over 15 years to ensure that the content we produce is guaranteed to achieve high engagement. Our unique methodology carefully targets your PR strategy to achieve ongoing media coverage.
Our Strategy
We specialise in achieving news media coverage across national and major metro media outlets, as well as in New Zealand. We target major and local newspapers, online news sites, AM and FM radio, morning TV programs and TV news, and podcasts. Our media content strategies include data mining, surveys, and original content creation to generate attention-grabbing headlines.
WHAT WE DO
NEWS-DRIVEN MEDIA COVERAGE
By leveraging the power of news-driven media coverage, we help our clients reach and engage relevant target audiences for their brands. We are committed to building awareness and credibility for our clients and driving traffic and engagement.
SOCIAL MEDIA ENGAGEMENT
We develop and implement social media strategies tailored to specific marketing and business needs and goals, ensuring that every campaign remains relevant and engaging in a rapidly changing digital world.
DIRECT STAKEHOLDER COMMUNICATION
Professional and engaging stakeholder communication is essential – that’s why it is a specialty of good public relations agencies who have the senior writers to deliver the content. Our agency ensures that a clear and concise message is provided to stakeholders, including investors, customers and the public. We write stakeholder letters, emails, ASX announcements and content for industry events.
OUR TEAM
We have represented some of the most recognised brands in Australia, including in Melbourne. Our clients choose us as their preferred outsourced PR and copywriting team thanks to our tailored and unique approach to developing and delivering important brand messages. Our strong work ethic, ideas flow and creativity, problem-solving capabilities, continual focus on results and our understanding of Australian brands is what sets us apart from other public relations agencies.
We dedicate a minimum of three consultants to your account, with each team member devoted to producing consistent and ongoing results and success. This includes an Account Director for strategy, Account Manager for implementation and Account Executive for PR assistance.
Our team is led by agency founder and principal Julia Nekich, who directs and supervises each campaign. With over 20 years of advertising, journalism, PR and editing experience, Julia brings a passionate, highly professional approach to client service that ensures The Ideas Suite can consistently deliver results across all the campaigns our agency manages.
MELBOURNE – A HUB OF OPPORTUNITY
There are numerous PR opportunities for forward-thinking brands in Melbourne. Melbourne is a recognised hub of innovation and creativity that has formed a foundation for businesses to thrive. The city’s dynamic blend of culture, diversity and progressiveness has given rise to dozens of successful digital disruptors and brands that think beyond conventional boundaries.
The Ideas Suite always looks forward to working with innovative Melbourne-based brands, as they provide opportunities for compelling storytelling that results in outstanding media coverage. Leaders within these organisations are also often highly sought-after thought leaders, with the media often seeking their commentary on topics that are on the news agenda.
It feels less like advertising when promoting the value proposition of a pioneering brand, as the brand’s uniqueness is itself news. The solutions offered by such brands can also resonate deeply with audiences, and a PR agency can craft campaigns that tap into this audience sentiment and foster connections.
WHAT CAN WE ACHIEVE FOR YOUR BRAND?
Whether you’re looking for new ways to approach how your brand manages social media, public affairs, crisis and issues management, investor relations, influencer engagement, media training or advertising, our PR agency is here to help build Melbourne-based brands from the ground up.
We look forward to working with you to create an engaging strategy that will carefully target your audience and brand.
If you’d like to give your Melbourne brand the recognition it truly deserves, reach out to our PR agency today to get started.
GET IN TOUCH
PR MELBOURNE FAQs
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HOW DOES THE IDEAS SUITE DIFFER FROM OTHER PUBLIC RELATIONS COMPANIES IN MELBOURNE?
At The Ideas Suite, our main selling point has always been our carefully nurtured and robust network of media contacts. This network lets us quickly negotiate media placements for our clients across various formats, from print and radio to breakfast TV news programs. Look at our results to see the kinds of media placements we’ve achieved for other brands.
HOW LONG WILL MY PR CAMPAIGN RUN?
The length of your PR campaign will depend on your business objectives and budget. At The Ideas Suite, our media content strategies are generally run for 3, 6, and 12-month periods, but we are flexible with your brand’s unique needs.
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WHEN WILL MY CAMPAIGN SEE RESULTS?
Thanks to our strong media relationships, three months is usually the minimum time required to generate results, especially if media coverage is a cornerstone of your strategy. With that said, we understand every campaign is unique and desired results may require more time. Rest assured, we will only plan a campaign with you if we know we can get a great level of results in a timeframe that works for your brand.
HOW CLOSELY WILL MY CAMPAIGN BE MANAGED?
Very. We choose to work with a small portfolio of clients to ensure that we can give every campaign the attention it deserves. Your dedicated Account Director, Account Manager, and Account Executive will be in lock-step with you throughout the entire process. We won’t forget about you!