PR agency


Media relations, partnerships and social media

The Ideas Suite is a highly reputable PR agency with clients based in Melbourne among other Australian cities. Our agency has worked with some of Australia’s most recognised brands, from to HotelsCombined and Wesley Mission.

Established in 2007, our uniqueness as a public relations agency is our ability to produce strong content that delivers our Melbourne clients outstanding coverage across major news media.

We have a strong track record of results for brands and organisations in the travel, e-commerce, property, finance, health, and consumer-product sectors. Our clients in Melbourne have included Point HacksGavl, WOMO, OfficeMax and Entity Health.

Our agency’s Melbourne-based clients have come to rely on our unique PR methodology that we have tested and refined over 12 years – our high-volume media results are a testament to the success of the way we do PR.

Organisations in Melbourne love to partner with us as their outsourced PR department. Our clients love our ‘can do’ attitude, our process, hard-working ethic, flow of ideas, problem-solving capabilities, and continual focus on results.

We dedicate a minimum of three PR consultants to each PR account, with each team member dedicated daily to producing consistent results. The team includes an Account Director for strategy; an Account Manager for implementation and the client point of contact; and an Account Executive for admin, research, reporting and media monitoring.

Our team is led by agency founder Julia Nekich, who directs each PR program. Julia’s role is to develop, oversee and refine each PR strategy ongoing, manage our internal team, and provide senior counsel and crisis communications. In addition to her 15 years of PR experience, Julia has more than 10 years’ experience in journalism, PR and advertising, including as a journalist for Fairfax and The Sunday Telegraph, and understands the Melbourne media landscape.

Point Hacks is an independent frequent flyer information platform headquartered in Melbourne. Bringing together one of Australia’s biggest active communities of airline rewards enthusiasts, Point Hacks attracts 300,000 unique visitors a month.

The Ideas Suite was briefed to boost Point Hacks’ profile through the media, and position the brand as the go-to frequent flyer platform for Australians seeking the latest information and hacks on point maximisation.

In the first 13 months of PR, The Ideas Suite secured 417 media placements for the Melbourne-based Point Hacks, including several appearances on morning TV – including Today and Weekend Sunrise – and stories on and Daily Mail. The coverage reached a (repeat) audience of more than 272 million, with $5.2 million in PR value.

Gavl is a global market leader in real estate auction live streaming and bidding technology. Australian owned and Melbourne based, Gavl has the fastest live streaming technology in the world. Since December 2016, it has attracted more than 3.5 million views across 5000 auctions.

The Ideas Suite developed and implemented an always on press office program for Gavl, drawing on Gavl data to create newsworthy real estate stories.

In the first seven months, we achieved a total of 251 pieces of media coverage for Gavl across print, online and broadcast. Highlight coverage included the Today show, Australian Financial Review, Forbes magazine, The Herald Sun in Melbourne, and Domain. The media coverage reached a (repeat) audience of more than 138 million. The total PR value of print coverage alone was more than $3 million.

Our unique methodology of creating and marketing strong content ensures we produce a high volume of month-on-month media coverage results, and social and direct content that attracts high engagement.

Our strategies include data mining, consumer surveys, and original story creation to create attention-grabbing headlines.

We will never produce content that we don’t believe will generate high engagement. We specialise in achieving news media coverage not just across Melbourne media but nationally, and in New Zealand. We target major and local newspapers, online news sites, AM and FM radio, morning TV programs and TV news.

  1. Backlinks on high traffic media sites. In the media stories we develop, we position our Melbourne clients as experts in the areas they operate in. The media loves to receive such content. As a result, about 10 per cent of our media coverage results are published with a backlink to our clients’ websites. The domain authorities of these media sites range from 28 up to 94. The backlinks have proven to be beneficial by driving traffic to our clients’ sites.
  2. Online media coverage populating the first pages of Google. The Ideas Suite focuses on online media coverage – particularly for brands that need to attract consumers to their websites. Due to the high volume of our media coverage, our clients soon experience a strong presence on Google, with the first few Google pages comprising the major media stories that we have secured about our brands.
  3. Authority. We secure coverage for our clients on media sites that have strong authority. Google regards these sites extremely favourably, pushing them to the top of Google searches. Our Melbourne-based clients value their brand appearing on these sites.
  4. Consistency. Our PR plans ensure consistent media coverage on major online news. We tend to achieve at least 20 pieces of coverage each month. The consistency and volume of this kind of online content ensures Google receives a good amount of fresh new content each week.
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    We believe media relations – the kind that produces continual, high-volume media coverage across major news outlets – is a skill that few people execute well. To adapt to the market, many PR agencies have now spread their skill set across multiple marketing disciplines, which has reduced media coverage – the traditional ‘bread and butter’ of PR – to a smaller component of many PR programs in the market.

    At The Ideas Suite, we live and breathe media – simply because it has remained a powerful channel for organisations. The media coverage that we secure has attracted strong website traffic (one of our client’s websites crashed because of the traffic that a particular media story brought!), and the interest of investors, government, industry stakeholders and the general public.

    We get our results by building strong relationships with newspaper journalists and TV and radio producers, including in Melbourne, to ensure they are receiving stories they are interested in publishing. Having specialised in major media coverage since 2007, we understand the types of stories each section of the media wants, and how to headline, structure, and ‘sell in’ those stories. Each media release requires its own ‘sell in’ strategy Our strategies include tailored media pitches, whether it is for a local Melbourne newspaper or a segment within a major news program.

    The Ideas Suite is seeking Melbourne-based organisations that are as passionate as we are about achieving strong news coverage across media the likes of the Today show, Sunrise, The Age, Herald Sun,, Australian Financial Review, The Australian, and 2GB radio.

    Having continually produced all sorts of content for consumer, business and investor media, The Ideas Suite naturally began producing social media and direct marketing content in 2016.

    Another difference that our clients love is that we avoid locking our organisations into fixed-term contracts. We are also very open about how we achieve results by being transparent with our clients about our methodology.