InstantScripts is Australia’s leading online telehealth and prescription service, that has enabled more than 500,000 Australians access prescriptions online for more than 300 common medicines that can be delivered to their door or local pharmacy.
InstantScripts sought a PR program that would position the company as Australia’s leading telehealth and prescription service making primary healthcare more easily accessible for urban, regional and rural Australians.
The Ideas Suite designed a PR program that would promote InstantScripts’ strong growth, position the brand as a primary healthcare thought leader, publicise the company as a great place to work for doctors, and grow brand awareness across Australia’s major media outlets.
In the first 12 months, The Ideas Suite generated 357 pieces of media coverage with 67 backlinks. These include Channel 9 News, news.com.au, Yahoo!7 and Australian Financial Review. The coverage reached a (repeat) audience of over 113 million, with the major print and broadcast coverage achieving $2.5 million in PR value.