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Our Difference

Established in 2007, The Ideas Suite is a boutique PR agency in Sydney’s east, headed by former journalist and editor Julia Nekich. Julia’s passion for, and understanding of, business has helped The Ideas Suite translate business problems into specific public relations briefs and strategies which help to solve those problems.

We seek an in-depth understanding of our clients’ businesses early on, and are driven to improve their reputation, awareness of their brand benefits, relationships with stakeholders and, ultimately, their bottom line.

We offer a very structured PR methodology that we have tested and refined over 10 years, and which our clients have come to rely on. This includes tailored asset briefs, research development, a unique process for media story development, detailed PR plans, media pitching strategies, daily reporting, multiple media and social media monitoring points, and ideas generation.

The Ideas Suite has delivered strong PR results for digital disruptor brands, global internet giants, finance, property and real estate brands, health & wellness providers, FMCG brands and travel brands.

We prefer to work with a small portfolio of clients and only take on projects when we know we will achieve outstanding results.

Benefits of Working with Us

  • EXPERIENCE ACROSS MULTIPLE SECTORS: We work across many different industries, enabling us to think laterally and leverage workable ideas generated from one sector into another.
  • IMMEDIATE RESULTS: We achieve results from month one. We normally require only 7-10 days to set up and plan a program – and will secure results quickly even when extended planning is required.
  • COMMITMENT TO EXCELLENCE: We’re highly motivated, energetic and enthusiastic about our PR campaigns – and we love to kick goals! Our principal, Julia, is particularly passionate about business and loves to see PR help achieve business goals.
  • EXTENSIVE MEDIA CONTACTS: We have strong relationships across most media categories – including the growing social and online media channels.
  • DIGITAL PR FOCUS: In an environment where digital channels continue to grow, we’ve honed successful strategies to secure digital syndications for results and brand hyperlinks on the most highly visited sites.
  • QUICK THINKERS, FAST SERVICE: When you need to announce news quickly or change tack on strategy, we pride ourselves on adapting immediately and getting results fast.
  • REALISTIC ABOUT OUTCOMES: We only take on PR projects when we know we can achieve results – and we never promise what we can’t deliver. We agree on our evaluation tools with you and are realistic about results.
  • STRUCTURED REPORTING: Our inhouse systems ensure every task is planned, documented, maximised and aligned with your overall strategy. We inform you regularly about our activities and results.
  • VALUE FOR MONEY: Our PR programs are straightforward and effective, resonate with audiences and are affordable. We agree on fees upfront with you, and obtain your approval before carrying out any additional services.


The Ideas Suite team of PR consultants

Principal – Julia Nekich

Julia leads the agency as Principal and Account Director, overseeing each client strategy on a day-to-day basis.

Since 2007, Julia has built a portfolio of major consumer, digital and corporate brands at The Ideas Suite. She has 20 years’ experience in advertising, PR and journalism. She wrote for publications such as Vogue Living and Belle, and was a journalist for the Sunday Telegraph, Sydney Morning Herald, Domain and several business titles. She was Senior PR Consultant at Crossman Communications (now Red Agency) and was creative copywriter at DDB Advertising Sydney.

Consultants – Neneh McGuire, Macrina Lim and Sophie Harrison

The Ideas Suite carefully selects the ‘best in class’ to work with our clients, whether that team member is an experienced agency account manager or a university first-class honours graduate. Our qualified team comprises ex-agency people, ex-journalists, talented wordsmiths, experienced product managers, and consultants with strong social media experience.


Julia Nekich

Julia has 20 years’ experience in advertising, PR and journalism. Before founding The Ideas Suite, Julia worked as a sub-editor and journalist for glossy publications such as Vogue Living and Belle, and was a journalist for the Sunday Telegraph and Sydney Morning Herald Domain. She was Senior PR Consultant at Crossman Communications (now Red Agency) and worked in the creative department at DDB Advertising. She founded The Ideas Suite in 2007 and has since built a strong portfolio of consumer, digital and corporate brands.


Sarah Laing

Sarah has been as asset to our team since she joined The Ideas Suite in 2015. She manages the PR for property brands, and assists in securing strong media coverage, carrying out research, compiling PR reports, and carrying out media monitoring.


Neneh McGuire

Neneh is the PR manager for Compare the Market and CouriersPlease, and assists on the PR for corporate brands such as Kanebridge (property group) and LocalAgentFinder. She holds a Communications degree from University of Technology Sydney, and has worked at Exhibition & Event Association of Australia, Carbon Wise, 40K Globe and B-Change Group.


Macrina Lim

Macrina excels in media relations, social media management and social influencer engagement for our consumer clients. She holds a Media degree from University of NSW, and has worked at luxury fashion brand Helen Kaminski for more than three years. She joined The Ideas Suite team in mid-2016 after gaining experience in a Sydney PR agency.