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Highly targeted media list or broad list?

A comprehensive, targeted and up-to-date media list is the foundation for any PR campaign that focuses on media coverage. A media list doesn’t begin with the media contacts – you must firstly have a good understanding of who your campaign is targeting. Define your audience by its demographic and geographic: high-net worth individuals Australia-wide? Urban working women in capital cities? Average-income mums and dads in regional areas? Job-seekers in Sydney…

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PR presentation
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Guide to getting started on the speaking circuit

If an important part of your PR is to showcase your knowledge and expertise in front of a business audience, then speaking engagements can be an important part of your PR program. Consider speaking at events run by industry associations that represent target businesses; trade shows that attract them (but you may need to purchase a stand), chambers of commerce, and networking events. If you are a B2C business, expos…

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hand-writing
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Could newspaper contributor pieces help meet your goals?

Bylined articles (or, even better, a regular column) in well-known target publications are an attractive PR tactic for many businesspeople, and for good reason: Bylined articles help grow your personal brand It assists in growing awareness of your business and services It helps position you as an ‘expert’ on the topics you write about Linked back to your website, they can increase the Google ranking of your site They help…

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Media angles that raise positive brand awareness and leads

A good public relations team will work closely with a brand or organisation to ensure its objectives are met every step of the way. Two of the most common reasons brands use PR is to help raise brand awareness and, ultimately, drive leads. When it comes to media coverage, certain will meet those aims, while other stories may indirectly damage a brand in the long term. This is why it’s…

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