Crafting narratives in a digital world: The evolution of Public Relations (PR)
PR has evolved successfully to meet the challenges and opportunities of digitisation. In what was a traditionally one-way communication channel, PR has progressed to a multi-channel marketing promotions activity approach that captures ever-larger audiences. Even in...
The Power of PR: Why It Makes Sense to Incorporate Public Relations In Your Marketing Mix
Good marketing strategies are today highly tailored to specific audience segments thanks to an increase in more diversified channels and highly effective digital tools. As the digital space has grown, PR has also evolved and can now more easily be incorporated into a...
WHY A PR INTERNSHIP IS ESSENTIAL BEFORE GRADUATING A COMMS DEGREE
By Gillian Morgan, Account Executive at The Ideas Suite Let’s be real. If you’re studying a communications degree, you would probably already have an idea of the competitiveness of securing a job after graduation. Many universities provide the opportunity for students...
WHAT ARE THE BENEFITS OF PARTNERING WITH A PR AGENCY?
I’m sure we can all agree that no matter what industry, the overarching goal of any business is increased profitability. One of the key factors to increased profitability and driving success is customer satisfaction. If customers are unhappy with the product or...The Post Grid
WorldFirst
WorldFirst is an award-winning global leader in international money transfers. WorldFirst briefed The Ideas Suite to design and implement a...
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Davie Group – The Oodie
The Davie Group is one of Australia’s largest and fastest-growing online retailers. Founded by entrepreneur David Fogarty, the company offers...
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The Post Grid
WHY YOUR PR AGENCY SHOULD BE YOUR SOCIAL AGENCY
We live in the Golden Age of Digital – but it’s an assessment that does...
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WHY INCLUDE THOUGHT LEADERSHIP IN YOUR PR PROGRAM?
Media relations is one of the larger pieces of the public relations pie because it...
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WHY BRANDS ARE BEST TO STAY POLITICALLY NEUTRAL
Social media platforms and digital technologies have allowed people to share their political beliefs faster...
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WHY A PR INTERNSHIP IS ESSENTIAL BEFORE GRADUATING A COMMS DEGREE
Let’s be real. If you’re studying a communications degree, you would probably already have an...
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