Three-quarters of Aussies say their holiday leaves them wrecked, not rested
Australians might be clocking up the frequent-flyer points – with 23 per cent (5.2 million) planning an overseas trip and 57 per cent (13 million) a domestic holiday[1] in the year ahead – but new research has revealed they’re coming home more exhausted...
Price pressures turn Aussies away from domestic holiday hotspots
86% of Australians would swap hotspots like Noosa and Byron amid growing accommodation prices 87% would not tolerate price hikes of 10-30 per cent Holiday hotspots such as Noosa, Byron Bay and the Mornington Peninsula have been favourites for decades, but lesser-known...
Older Aussies driving travel trend towards lesser-known destinations
60% of Aussies less inclined now, than five years ago, to travel to popular tourist destinations 66% of over-50s will actively seek out under-the-radar holiday spots in the next 2 years 51% of Aussies prefer to visit small towns with a rich cultural heritage New...
7 top climate-impacted destinations Aussies should visit, before they’re gone
While rising sea levels, extreme weather events and environmental degradation are impacting Australia’s iconic Great Barrier Reef, these events are also threatening numerous fragile ecosystems and their communities around the world. From remote islands to mountainous...
Insure&Go offers 8 tips and tools for travellers to Japan, as record numbers expected over the next few months
Australians have a new favourite holiday destination in Japan, as unprecedented numbers of travellers flock to the Land of the Rising Sun. Award-winning travel insurance provider Insure&Go forecasts that Japan – including rising hotspots outside of Tokyo – will...The Post Grid
Red Balloon
RedBalloon is Australia’s most recognised online booking and gifting service for experiences. The Ideas Suite provided an always on press...
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ProductReview.com.au
ProductReview.com.au is Australia’s most trusted online review platform for more than 60,000 products and services. It attracts 35,000 reviews each...
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MENULOG INFLUENCER ENGAGEMENT
Menulog is Australia’s largest app for online takeaway orders. The Ideas Suite promoted a Menulog activation at the Melbourne Night...
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Pitching to the media is an art form: Here’s how we do it
Free publicity or exposure in the media – also known as ‘earned media’ – is...
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The Power of Thought Leadership in PR
If yours is a service-based business - where customers come to you for advice, technical...
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Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular...
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When to Switch PR Agencies
Is your PR agency the right fit for your business now and going forward? This...
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