pr agency sydney
Creating media headlines since 2007
WORK WITH ONE OF THE LEADING SYDNEY PR AGENCIES
Specialising in strategic communication, The Ideas Suite drives PR success across media relations, social media, issues and crisis communications, promotions, partnerships and stakeholder communication.
Founded by former journalist, editor and public relations consultant Julia Nekich in 2007, our agency has since developed an outstanding track record of results across online media, TV, newspapers and radio. With an extensive network of media contacts across all mainstream and niche outlets, we target the right audience for your brand to ensure the greatest impact.
Your business objectives are the driving force behind each campaign. We pride ourselves on transparency and accountability, consulting with you every step of the way. Contact us today to find out how we can provide your business with fast, effective and affordable results.
OUR CLIENTS
We’ve achieved outstanding results for clients across a range of industries, including travel, financial services, health, eCommerce, property and urban planning.
Whether you’re an established brand or an emerging digital disruptor, no brand is too big or small for us. We work with your team to create a tailored public relations strategy specifically targeted to your audience.
SERVICES
The Ideas Suite offers a full communication and public relations service in-house. This allows us to work closely with our clients and meet their individual needs and goals. See our full range of services below.
MEDIA RELATION
We’re experts in crafting a credible pitch and reaching the right audience through the media. Our relationships with journalists and producers will maximise opportunities for your brand to secure news headlines.
SOCIAL MEDIA
We manage every aspect of your social media – from content strategy, branding and images, to community engagement. We research trends and news to create content that keeps your brand current and relevant.
PARTNERSHIPS
When your media strategy needs a boost, we source opportunities for partnerships with complementary brands. These partnerships boost the value of your brand communication to your target audiences.
Issues and crisis communications
We work closely with your brand to determine any potential threats to your reputation and how to navigate these in the event of an emergency.
SOCIAL INFLUENCER ENGAGEMENT
We expand your audience reach by aligning your brand with like-minded influencers. Boosting your visibility across an influencer’s network builds credibility with a highly engaged community.
STAKEHOLDER COMMUNICATION
We keep your stakeholders informed of existing or upcoming projects or issues if it impacts them. Maintaining positive relationships will maintain your reputation as a brand that cares for its stakeholders.
PROMOTIONS
To help create buzz around your brand, we draw on our extensive database of media contacts to secure product giveaway opportunities with the right audiences.
COPYWRITING
Don’t bore your audience with lengthy, complex and meaningless words. Let us create sharp, concise and engaging copy for your website, intranet, reports, presentations, speeches and newsletters.
OUR RESULTS
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Measuring the success of a PR campaign
Public relations is a cost-effective way of driving brand awareness and reputation. We measure the outcomes of our programs in regular reports to ensure our clients see the value of our activities – both in cost and audience reach.
FAQs
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HOW DO I KNOW IF PR IS WHAT MY BRAND NEEDS?
PR is not a marketing option just for big business. PR is two-way communication between a business and its audiences, which is ultimately something all businesses should be prioritising. The type of communication depends on your industry and your business’s market reach. The larger your target market, and the wider the distribution of your product or service, the more likely you will benefit from PR.
HOW MUCH DOES A PR COMPANY COST?
While most PR agencies have hourly rates for various levels of consultancy, The Ideas Suite offers a fixed fee for each type of PR activity, from media releases to award submissions and social posts. Our clients use our rate card to agree on a fixed monthly PR retainer with us.
HOW DOES PUBLIC RELATIONS DIFFER FROM OTHER MARKETING AVENUES?
The most frequently used marketing promotional methods are PR and advertising. Advertising is paid, non-personal communication specifically geared to drive sales. Digital, TV, radio, outdoor and cinema advertising are some common forms. PR generates news within media and social media – at no cost to the brand. PR also engages audiences through events and promotions, and improves brand reputation through stakeholder communication, crisis management, and corporate relations.
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DO PR CONSULTANTS WRITE MEDIA ARTICLES?
PR consultants are responsible for pitching your brand to news outlets in the form of a media release with a newsworthy story. It is up to the journalist to determine if the story will add value to their audience and the journalist will write the actual news article.
HOW LONG DOES A PUBLIC RELATIONS CAMPAIGN TAKE?
The length of time a PR campaign takes depends on the individual needs and requirements of a br monthly and. It can take time for your brand to gain momentum in the media. Incorporating a range of PR activities, such as social media and promotions, will help ensure your campaign is well-rounded and improve the likelihood of having success faster. The Ideas Suite generally requires a minimum of three months to deliver a successful campaign.
HOW MUCH DOES PR COST?
Most PR agencies have hourly rates for various levels of consultancy. Many work out the cost of your campaign by estimating the time required to carry out the agreed work. Other expenses such as venue hire and catering for events are additional and agreed upon before the PR begins. For those seeking ongoing PR, a fixed monthly fee is the most common arrangement. The monthly retainer amount is decided by the client and PR agency together, and is usually based on the level of activities or hours required each month.
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DO I REALLY NEED A PR COMPANY? CAN'T I DO IT MYSELF?
Consistently developing and driving news stories from a brand is key to a successful PR strategy. While many people believe they can do it themselves, they simply don’t have the time to generate and maintain regular communication and engagement. You need to be able to react quickly to what is happening in the news, keep up to date with trending issues or topical current affairs and incorporate this into your PR. Investing in a PR consultant will ensure your brand’s ‘PR machine’ is always on.
HOW ARE THE RESULTS OF A CAMPAIGN MEASURED?
The Ideas Suite will set communication targets and goals, with its clients, at the start of each campaign. We review these at regular intervals to determine the most impactful and successful channels and tactics. For large campaigns, ‘campaign awareness’ surveys can also be used.
DO I REALLY NEED A PR AGENCY? CAN’T I CARRY OUT THE PR MYSELF?
You could, but many companies who do eventually approach a PR agency because they don’t have time to sustain it, and don’t have the expertise or resources to drive their brand beyond traditional media avenues. PR agencies get results because they can design effective strategies to meet your business aims; channel your message to markets that will have the greatest effect on your bottom line; communicate systematically; they have up-to-date media contacts Australia-wide; and they are skilled at language and writing for different targets.
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WHAT RESULTS CAN I EXPECT FROM A PR CAMPAIGN? ARE THERE ANY GUARANTEES?
In advertising, as space is paid for by the client, it is guaranteed. A PR agency generally can’t guarantee its client will be featured in a particular media outlet, or on a particular date. As editorial space is ‘free’, it’s the media who decide whether it will run and when. The level of media coverage also depends on the newsworthiness of your message, as well as your PR budget (which determines our PR hours). At The Ideas Suite, we use our experience from previous campaigns to give you a guide as to how much media our campaign will generate for your brand.
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IS MEDIA THE BEST PUBLIC RELATIONS AVENUE?
Not for every organisation – and it’s certainly not the only avenue. Social media, branding at events via sponsorship or speaking, and direct marketing are all effective, depending on the brand. The Ideas Suite’s campaigns utilise a mix of channels to maximise results for each campaign.